Ashley Routson

Ashley Routson, known amongst the craft beer community as The Beer Wench, is a self-proclaimed craft beer evangelist and social media maven on a mission to advance the craft beer industry through education, inspiration and advocacy. She is currently the “Director of Awesomeness” at Bison Brewing in Berkeley, Calif., as well as the founding editor of DrinkWithTheWench.com, BeerMixology.com and IPADay.org.

Ashley's Articles


Cupid’s Guide: Aphrodisiacs Love Craft Beer

Casanova was rumored to have eaten 50 oysters every morning, while Montezuma was said to have drank large amounts of chocolate spiced with chili peppers every day—they must have been onto something! The power of aphrodisiacs has been documented throughout history, and Ashley Routson is here to share a few desire-inducing Valentine's Day more»

Contract is Not a Dirty Word in Brewing

Ashely Routson thinks this is all just one big misunderstanding! Why does contract brewing often come with a negative undertone? She's here to set the record straight and give this segment of the craft industry what it deserves, a G-rating. more»

A Craft Beer Epiphany in Wine Country

At the French Laundry, guests can expect world class cuisine, world class service, world class wines, and errrr...world class beer? For a few decades now, craft beer has played second fiddle to wine. But not anymore. more»