John Mitchell

John W. Mitchell has served from sailor to CEO, with stints as a reporter and writer. He is a published writer and award-winning photographer. John is the owner of SnowPack Public Relations in Cedaredge, Colo., and lives with his wife, who—on most days—loves him more than her horse. John is writing his first novel, and if he manages his day right, he can be found in the late afternoon sipping a microbrew and reading a good book.

John's Articles


Zwei Brüder Brewing

Recently opened in Ft. Collins, Colo., Zwei Brüder Brewing has the distinction of being the southernmost location in a town known for craft beer. more»

Black Bottle Brewery

When Sean Nook designed Black Bottle Brewery in Fort Collins, Colo., he didn’t want another brewpub that felt like a Colorado mountain lodge. more»

Horse & Dragon Brewing Company

Tim and Carol Cochran, owners of Horse & Dragon Brewing Company in Fort Collins, Colo., may be the only couple ever to spend every evening of their honeymoon in Napa Valley at the local craft brewery, rather than sipping wine. more»

Brewing Up a Family Tradition

Craft beer has a long history of fathers and sons in business together. On this Father’s Day, you don’t have to look too far to find the re-emergence of this family business tradition. And, it should be no surprise that daughters, too, are getting into the business of making craft beer with their dads. more»

Kannah Creek Brewing Company

In 1997, Jim Jeffryes quit his job in electronic research, and moved his family to Grand Junction, Colo., to be with extended family and plan a new future in craft beer. In 2005 his dreams were realized with the opening of Kannah Creek Brewing Company. more»

Elysian Brewing Company

Elysian Brewing Company is known for its IPAs, like the best-selling Space Dust seasonal that bites with a pleasant floral finish. The year-round Immortal IPA is a Pacific Northwest favorite that presents with a unique copper color, popping with a nice, bitter IPA greeting and a smooth finish. more»

Growlers on the Prowl

The 64-ounce growler, as well as the emerging 32-ounce “growlet," has become a prominent fixture for both brewery startups, and new craft beer point-of-tap businesses. So prominent in fact, that some states are changing laws to allow growlers to be taken home. more»