Craft beer is many different things to many different people and most beer lovers have a story of discovery to share. Craft beer has been described variously as ten minutes of pleasure, pure happiness in a glass, full flavored, authentic, archetypical, an intellectual beverage that is to be savored not swilled and much, much more. It is enjoyed for everyday celebrations and is viewed by many as one of the special things in life that makes the day taste and feel a little better. It is also regarded as living liquid history. Each glass displays the creativity and passion of its maker and the complexity of its ingredients. Craft beer is treasured by millions of beer lovers who see it as not merely a fermented beverage, but also something to be enjoyed in moderation (see Savor the Flavor), shared and revered. It is a versatile beverage, often enjoyed over a discussion of the important issues of the day and sometimes used as an ingredient in cooking.