Frosted Glassware Is Not Cool: Temperature Tips for Craft Beer Retailers

By Julia Herz

It should be obvious that many appreciators consider craft beer to be food, and in today’s brave new modern world it’s beyond important to store and serve these gems properly.

As you are likely noticing, lots of retail establishments are hanging their hats on finally serving an expanded beer selection. Unfortunately, many still operate as if they are only selling lighter flavored American-style pasteurized lager—hint, hint National Restaurant Association and today’s better beer providers.

We’ve all seen the results of restaurants investing in wine cellars with temperature controlled storage and expanded glassware selections. So too does fermented malted barley deserve and need this type of attention. As Joshua Bernstein author of Brewed Awakening recently stated, “Beer isn’t a Twinkie.” Well said!

Here is a humble, but hopefully helpful cheat sheet for the tens of thousands of retailers who are now serving craft-brewed beer from today’s small and independent U.S. producers. This list specifically addresses temperature, which is just one of the many components of delivering an amazing beer experience. Bottom line: it is not enough to simply offer an expanded selection of craft beer. Beer drinkers, from beginners all the way to full-fledged geeks, are going to frequent retailers who understand how to store and serve craft beer. These tips are also helpful for a better experience when tasting beer at home.

Download this cheat sheet.

beertemperature

Julia Herz, Craft Beer Program Director for the Brewers Association, is a homebrewer, BJCP beer judge and Certified Cicerone®. Despite her extensive experience, she will always consider herself a beer beginner on an unending journey to learn more about craft beer.

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