OMG-The Olympics of Beer Was Amazing

By Julia Herz

OMG, is obviously short for oh my god, and boy was it ever amazing to witness the 2010 World Beer Cup awards ceremony. Dubbed the ‘Olympics of beer’ as it’s the world’s largest commercial beer competition, attending the ceremony felt like I was attending the Oscars.

More than 1,800 attended the sold-out black tie extravaganza. Well…as black tie as brewers know how to be. I saw everything from tuxedos to flip flops and, oh yes, there was beer and food with more on that later. During this astounding evening, that is the largest known beer and food pairing dinner ever on the planet, I got to geek out with serious beer palates including Josh Noel of the Chicago Tribune, Danny Williams from the World Beer Cup competition, chef Sean Paxton and oh so many brewers.  Did I mention I love the brewers?

World Beer Cup 2010 Awards Dinner

So many personalities were in the room I thought the social side of my brain was going to explode. Without a doubt brewers are some of the best people on the planet and there was such a concentrated collection of them that surely the fermented beverage universe felt a shift of warm and fuzzy energy heavily tilted toward Chicago during this special evening. By the way, when a brewer wins a gold award at the World Beer Cup it means they make the best example of that beer style in the world.

I’m headed back to Boulder right now to reconnect with my home, husband, children, and maybe some sleep, but be sure to check out the next few posts for observations on a week spent at the  2010 Craft Brewers Conference, Brew Expo and World Beer Cup. And if you were there (after all there were 1,800 of us) please share some of your favorite memories below.

Julia Herz is the Craft Beer Program Director for the Brewers Association, co-author of the free Beer & Food Course, as well co-author of Beer Pairing (Voyageur Press). She is a life-long homebrewer, BJCP beer judge and Certified Cicerone®. Despite her extensive experience, she will always consider herself a beer beginner on an unending journey to learn more about craft beer.

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