Jolly Pumpkin Lúpulo de Hielo to be Released by Rare Beer of the Month Club to Support Pints for Prostates

By Rick Lyke

Dexter, Mich. – For the second consecutive year Jolly Pumpkin Artisan Ales of Michigan and The Rare Beer of the Month Club™, which ships unique craft beers nationwide, are teaming up on a special limited release beer to benefit the Pints for Prostates campaign.

Jolly Pumpkin Lúpulo de Hielo was brewed with pumpkin, cacao and spices, then aged in oak barrels. Brewed by Jolly Pumpkin Artisan Ales to help raise awareness about prostate cancer and generate funds for the Pints for Prostates campaign, it will be featured in The Rare Beer of the Month Club™ in October. Shelton Brothers [http://www.sheltonbrothers.com/], one of the leading craft beer distributors and importers, handles Jolly Pumpkin and is donating its services.

“Lúpulo de Hielo—‘Ice Hop’—is a hoppy sour beer that was aged for about a year in oak and blended with our sour white, Jolly Pumpkin Calabaza Blanca,” said Ron Jeffries, president of Jolly Pumpkin Artisan Ales. “We are excited to once again be involved with the Pints for Prostates campaign in reaching men through the universal language of beer.”

The beer will feature the Pints for Prostates logo on its label, which includes the blue ribbon to remind people of the ongoing search for a cure to prostate cancer, a leading cause of death among American men. A donation from every 750 milliliter bottle of Lúpulo de Hielo sold will be made to the Pints for Prostates campaign.

 “This is a rare beer that delivers an important message. We want men to take charge of their health and get screened for prostate cancer,” said Rick Lyke, a prostate cancer survivor who founded Pints for Prostates after successful prostate cancer surgery in April 2008. “We’re thrilled that Jolly Pumpkin, The Rare Beer Club and Shelton Brothers are supporting the campaign in a way that will catch the attention of men needing to hear our message. We want to engage men in a conversation that might just save their lives.”

When this very limited batch of Jolly Pumpkin Lúpulo de Hielo is gone, it is gone. There are only three ways for beer lovers to try the unique farmhouse-style ale:

  1. Join The Rare Beer Club online or call 800-625-8238 and be sure to start your membership by October 15 or earlier.
  2. Attend the Denver Rare Beer Tasting III in Colorado on Sept. 30, where Jolly Pumpkin will be pouring samples of the brew alongside more than two dozen other great craft brewers offering extremely rare and exotic beers;
  3. Visit a Jolly Pumpkin location in Ann Arbor or Traverse City, Mich., where a limited amount of Lúpulo de Hielo will go on sale Oct. 1.

“The Rare Beer Club is proud to be associated with the Pints for Prostates campaign. A little education and early detection goes a long way to save lives,” said President Kris Calef. “It’s been a fun project each year for a noble cause. A win for everyone. Our members are always excited to get an exclusive feature and when it comes from Jolly Pumpkin, we’re sure to sell out quickly.  We’ll be donating $1.00 for every bottle sold and including a Pints for Prostates coaster in each October shipment as a way to remind our members to get tested.”

“Shelton Brothers is proud to be associated with this Pints for Prostates project,” said Matt Dinges, General Manager of Shelton Brothers. “We’re quite pleased to be working with one of our brands, Jolly Pumpkin, and The Rare Beer Club. The beer fits perfectly with our mission to bring consumers exceptional brews from great brewers. In this case the beer even comes with a message to men about protecting their health so they can enjoy great beer for years to come.”

According to the National Cancer Institute, prostate cancer will claim the lives of 33,700 men in the U.S. during 2011. Prostates cancer is 33 percent more common in men than breast cancer is in women, yet few men know they should start with regular prostate health screenings at age 40. The Jolly Pumpkin Lúpulo de Hielo release is part of the Pints for Prostates Oktoberfest for a Cure observance that is taking place from Aug. 26 to Oct. 22 at venues across the U.S.

About Jolly Pumpkin Artisan Ales

Welcome to a land of open fermentation, oak barrel aging and bottle conditioning. At Jolly Pumpkin Artisan Ales we are dedicated to more than the traditions of old world craftsmanship. Everything we do is designed to create ales of outstanding art and flavor. Focusing on traditional rustic country style beers brought to life through labor and love, we strive to create beers to lighten the spirit and soothe the soul. Sharing our joy to the betterment of mankind is the most that we could hope for. Few pleasures accompany an inspired ale more agreeably than an equally inspired menu of hearth baked pizzas and gourmet salads topped with native meats, cheeses, and vegetarian suited alternatives. Whether it’s the satisfaction of a quick snack or the fulfillment of an entire meal, an assortment of delectable dishes acknowledges the distinct qualities of both our Traverse City and Ann Arbor restaurants. Preserving local culture by cultivating our appreciation for fresh, seasonal, and regional resources allows Jolly Pumpkin to fulfill our vision for humanity.

About The Rare Beer Club™

The Microbrewed Beer of the Month Club™ offers four different options for consumers. From the very inception of our original domestic beer of the month club in 1994, we’ve focused on consistently providing three primary product characteristics: Quality, Variety & Freshness. And in that spirit, we now offer you four outstanding beer club options, each dedicated to those same principles. Our owner’s favorite club features the finest the world of beer has to offer in limited-release, celebratory, artisanal beers from some of Michael Jackson’s favorite breweries. Two different selections are presented each month in 750 ml bottles, often cork finished, and some individually tissue wrapped. Members experience bold U.S. and imported interpretations of Farmhouse Ales, Russian Imperial Stouts, Barley Wines, Belgian Abbey Ales, varied Imperial, Extreme, Strong Ale and Grand Cru offerings, oak-aged ales imparting bourbon and vanilla notes, and much more. Many selections are pushing the envelope of creativity, are not yet distributed in the U.S., and brewed such that they can be cellared and aged.

About Shelton Brothers

The best beers…imported by hand. What exactly does that mean, and how do we do it? The best beers are brewed with a sense of place, a distinctive house character, and an appreciation for tradition, value, and/or the natural art of beer-making. Beer should have depth, texture, and nuance – it should sometimes even be a little rough around the edges. There are a few (very few) exceptions to every rule, but generally speaking, that means the following about a brewery’s beers: brewed in small batches using traditional methods; unsweetened; unpasteurized; unfiltered/bottle-conditioned; little to no use of spices or adjuncts; slow-fermented; distinctive house yeast or yeasts; and dry as opposed to sweet. There’s no miracle to importing good beer – just hard work and a lot of travel. We specifically seek out unmanipulated beer, generally looking to small breweries with craftsmen taking seriously their passion for a natural, traditionally-made product. Shelton Brothers is the only beer importer with these specific criteria for hand-selecting what we offer to our customers. We’ve turned down offers from large European breweries, and we’ll do it again. We’re only interested in bringing you the very best.

About Pints for Prostates

Pints for Prostates is a 501(c)3 a campaign that reaches men through the universal language of beer to encourage them to take charge of their health. The group was founded by prostate cancer survivor and beer writer Rick Lyke in 2008. The grassroots effort raises awareness among men about the importance of regular health screenings and PSA testing by making appearances at beer festivals, social networking and pro bono advertising. According to the National Cancer Institute, 240,890 new prostate cancer cases will be diagnosed in the U.S. in 2011. More information is available at www.pintsforprostates.org. Pints for Prostates also has a presence on Facebook and Twitter (@pints4prostates).

Contact Info

Company: Pints for Prostates
Contact: Rick Lyke
E-mail: rick.lyke@gmail.com