Rolle Bolle: How New Belgium Rolls

April 10, 2013

Ft. Collins, Colo., April 10, 2013 – It’s time to shed that sweater and gear up for some friendly backyard bowling competition. New Belgium Brewing, maker of Fat Tire Amber Ale and a wide variety of award-winning beers, has revealed its summertime seasonal, a playful brew called Rolle Bolle Ale. The beer is named after a favorite Belgian past time best played with two hands, one preferably holding a beer. Available now through September, Rolle Bolle is the perfect accompaniment to all sunshine-related festivities.

Rolle Bolle Ale is brewed with monk fruit and soursop, pouring as a brilliant blonde. It offers both earthy and tropical tones, following up tartness with the citrus of Cascade and Centennial hops. Oats bring creaminess to the mouthfeel, and it finishes dry and clean.

“Rolle Bolle is a session beer that will surely makes its way into backyards and festivals all season long,” said New Belgium Assistant Brewmaster Grady Hull. “The entire recipe celebrates the lighter desires of summertime living.”

Rolle Bolle is 5.2 percent ABV, available in 12 oz. and on draft in most New Belgium markets.

As you begin your annual festival and beer-tasting planning, don’t forget to see if either New Belgium’s Tour de Fat (https://www.facebook.com/TourDeFat/events) or Clips Beer and Film Tour (https://www.facebook.com/ClipsBeerAndFilmTour/events) is coming to your area.

To find New Belgium beers near you, use the New Belgium Libation Location tool: http://www.newbelgium.com/beer.aspx. Pricing varies by location. You can also follow New Belgium on Facebook at http://www.facebook.com/newbelgium and Twitter @NewBelgium.

About New Belgium Brewing Company

New Belgium Brewing, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, is recognized as one of Outside Magazine’s Best Places to Work and one of the Wall Street Journal’s Best Small Businesses. The 100% employee owned brewery is a Platinum-level Bicycle Friendly Business as designated by the League of American Bicyclists, and one of World Blu’s most democratic U.S. businesses. In addition to Fat Tire, New Belgium brews eight year round beers; Ranger IPA, Rampant Imperial IPA, Shift Pale Lager, Sunshine Wheat, 1554 Black Ale, Blue Paddle Pilsener, Abbey Belgian Ale and Trippel. Learn more at www.newbelgium.com.

  

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Contact Info

Company: New Belgium Brewing
Contact: Jenny Foust
E-mail: jfoust@csg-pr.com