SAVOR 2012: The Making of Terra Incognita

By Spencer Powlison May 23, 2012

Terra Incognita will start in California malt fields and finish on Washington, D.C. tables

Boulevard Brewing Co. and Sierra Nevada Brewing Co. are collaborating to brew a beer exclusively for SAVORSM An American Craft Beer & Food Experience. Drawing inspiration from the California Trail, which effectively starts in Kansas City, near Boulevard, and ends in Northern California, the brewers have named the exclusive beer “Terra Incognita,” a nod to the bold explorers who traveled the trail.

The beer itself will take a similar cross-country journey, albeit in a West-to-East direction. Sierra Nevada will start the process with their Estate-Grown pale malt, amber malt, wheat and unmalted wheat. They’ll hop the beer with Bravo and Styrian Goldings during the boil, and they’ll finish by dry-hopping with East Kent Goldings. Then, the beer will travel the California Trail in reverse to reach Boulevard, where it will be treated with Brettanomyces, aged in Missouri Oak barrels, then bottled in time for SAVOR.

Check out the complete Terra Incognita photo gallery.


Spencer PowlisonSpencer Powlison is the Brewers Association’s Marketing Coordinator. Although he’s lived in Boulder, CO for over six years, he still considers himself a Vermonter at heart, having grown up in Underhill and Shelburne, and graduated from Saint Michael’s College in Colchester, VT. He lives with his wife, Kate, who introduced him to craft beer, and their dog, Churro, who usually prefers wine. To balance his love of beer, he spends much of his free time training and competing as an elite cyclist.

Contact Info

Company: Brewers Association
E-mail: info@brewersassociation.org