Brewers Association: Craft Brewing Volume Hops 13 PercentMarch 26, 2012
Total U.S. brewery count tops 2,000
Boulder, CO • March 26, 2012 —The Brewers Association (BA), the trade association representing small and independent brewers, today released 2011 data on U.S. craft brewing1. Craft brewers saw volume2 rise 13 percent, with a 15 percent increase in retail sales from 2010 to 2011, representing a total barrel increase of 1.3 million.
In 2011, craft brewers represented 5.68 percent of volume of the U.S. beer market, up from 4.97 in 2010, with production reaching 11,468,152 barrels. Additionally, the BA estimates the actual dollar sales figure from craft brewers in 2011 was $8.7 billion, up from $7.6 billion in 2010. Increased retails sales represented 9.1 percent of the $95.5 billion dollar U.S. beer market3.
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1 The definition of a craft brewer as stated by the Brewers Association: An American craft brewer is small, independent, and traditional. Small: Annual production of beer less than 6 million barrels. Beer production is attributed to a brewer according to the rules of alternating proprietorships. Flavored malt beverages are not considered beer for purposes of this definition. Independent: Less than 25 percent of the craft brewery is owned or controlled (or equivalent economic interest) by an alcoholic beverage industry member who is not themselves a craft brewer. Traditional: A brewer who has either an all malt flagship (the beer which represents the greatest volume among that brewers brands) or has at least 50 percent of its volume in either all malt beers or in beers which use adjuncts to enhance rather than lighten flavor.
2 Volume by craft brewers represent total taxable production.
3The Brewers Association does not include flavored malt beverages in its beer data set.
Company: Brewers Association
Contact: Abby Berman (on behalf of the Brewers Association)