January 9, 2012—CLEVELAND, OHIO—Great Lakes Brewing Company (GLBC), Ohio’s most celebrated craft brewer of award-winning lagers and ales, announces its plan to enter the Raleigh-Durham-Chapel Hill (North Carolina) market with Long Beverage Inc. on February 20, 2012. GLBC previously launched products in Charlotte and Greensboro in March 2010; “The Triangle” is the next natural step in the company’s strategic growth plans. Customers can expect to see GLBC’s year-round family of beers in package and draft, as well as the new “Taster’s Pack” (a sampler 12-pack).
The new market rollout will involve multiple customer appreciation events, meet-and-greets, tastings and giveaways throughout the area. “We’ve been courted by distributors all over North Carolina for a number of years now, and there’s a large population of Ohioans clamoring for our product down there,” explains Patrick Conway, GLBC Co-Owner. “We are committed to our methodical growth and look to penetrate deeper in the states we currently serve. Raleigh-Durham-Chapel Hill presents an excellent opportunity, and we look forward to providing our customers with the products they love.”
GLBC currently serves 12 states and Washington DC. Founded in 1988 by brothers Patrick and Daniel Conway as the first craft brewery in the state of Ohio, GLBC is nationally known for its exceptional family of beers including Dortmunder Gold Lager, Eliot Ness Amber Lager, Burning River Pale Ale, Commodore Perry India Pale Ale and Edmund Fitzgerald Porter. Visit greatlakesbrewing.com/raleigh-durham-chapelhill and follow @GLBCinNCarolina on Twitter for exclusive updates and event announcements.
Company: Great Lakes Brewing Company
Contact: Lauren Boveington