Boulevard Unveils New Variety Pack

By Julie Weeks

November 9, 2011 – Kansas City – Just in time for the holidays, Boulevard Brewing Company has announced the release of its newest creation, the Smokestack Series Mixed Four. Featuring 12-ounce bottles of four different artisanal beers from the brewery’s critically acclaimed Smokestack line, along with a custom designed glass, the package gives consumers the chance to easily and conveniently sample some of the best that Boulevard has to offer. All four brands are rated 95 points or higher on RateBeer.com, a forum for American beer lovers. 

“Back in 2007 we introduced our 12-Pack Sampler, consisting of two bottles each of six different year-round and seasonal beers, and since then it’s been our fastest growing package,” said Bob Sullivan, vice president of sales and marketing at Boulevard. “Our customers let us know that they really like variety, so the Smokestack Series Mixed Four was an easy decision.”  

Boulevard recently revamped the look and feel of that original 12-Pack Sampler, simplifying its design and adding bold colors to give it even greater visibility. Also on their way to retail shelves are Nutcracker Ale, a winter warmer and one of the country’s first wet-hopped beers, and two Smokestack Series offerings, the seasonal Harvest Dance Wheat Wine and a special limited release of Bourbon Barrel Quad.

About Boulevard Brewing Company

Boulevard Brewing Company has grown to be one of the largest specialty brewers in the Midwest, dedicated to the craft of producing fresh, flavorful beers using traditional ingredients and the best of both old and new brewing techniques. Boulevard beers are distributed in 21 states. For more information, visit www.boulevard.com, facebook.com/Boulevard, or follow us on Twitter at twitter.com/Boulevard_Beer.

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Contact Info

Company: Boulevard Brewing Co.
Contact: Julie Weeks
E-mail: jweeks@boulevard.com