Los Angeles, CA – October 23, 2015 – Craft Check, the world’s most popular craft beer verification app, released version 2.0 of the app today, dropping the price to free while adding new features to ensure faster database updates, more efficient operation, non-craft beer ownership information, and a quicker answer to the question “Is this a real craft beer, or just a crafty imitation from a multinational beverage conglomerate?”
Genuine craft beer is hard to find. You might not know it, but most of the “craft” and “micro” breweries you see at your local grocery store are actually made by the same assembly line multinational beverage conglomerates you see advertised nationwide. Craft Check helps you distinguish the real craft breweries from the macrobrewed impostors.
Just scan the barcode or search by brewery name to instantly find out whether the beer you’re looking at is an authentic craft brewery or just a crafty imitation from the big guys – and with Version 2.0, Craft Check gets even better.
The biggest change is obviously the price – Craft Check is now 100% free.
“We love supporting genuine craft breweries, and think it’s important to distinguish between what’s real craft beer and what’s multinational corporate beverage conglomerates marketing themselves as small craft breweries.” said Craft Check co-creator Barrett Garese. “So making Craft Check free lets every beer fan easily distinguish between what’s genuinely craft beer and what’s just a crafty imitation.”
Beyond making the app free, Craft Check 2.0 also boasts a number of new changes under the hood.
One of the biggest new changes to the app is background database updates. Background updates allow each install to periodically sync with Craft Check’s database, and download any changes or additions. The instant news breaks – such as a craft brewery being bought by a larger multinational corporate beverage conglomerate – every Craft Check install will have access to the updated information so users can get the correct results. Background updates also allow Craft Check to add new breweries to the database as soon as they’re up and running, ensuring that as long as your phone has an internet connection, Craft Check will always be up to date.
Another prominent change in Craft Check 2.0 – one often requested from users – is ownership information for non craft beers. When users scan or search for a non craft beer, Craft Check 2.0 will now show additional information detailing which corporate beverage conglomerate owns or makes the beer.
Craft Check has also revamped its User Interface, streamlining the experience and ensuring that finding answers is quicker and easier than ever.
“I’m a big efficiency guy,” said Garese, “so streamlining it down to as few steps as possible was always a goal. Now it’s even easier to open Craft Check, answer your question, and get back to buying and enjoying your beer.”
Craft Check 2.0 also introduces better sharing options, ensuring users can connect and interact with the genuine craft breweries they love, on their social media platform of choice. Whenever available, Craft Check 2.0 will pull up social media account information to let users tag and highlight genuine craft breweries in their posts.
“Craft Check 2.0 is a huge step for us,” said Garese, “and it takes Craft Check from good to great. More importantly it lays the groundwork for where we want to go from here. We’ve got a lot of interesting ideas around continuing to inform consumers, cut through marketing confusion, enable discovery and experimentation of new beers, and connect our users with the craft breweries they love.”
Craft Check version 2.0 is available today in the iOS App store: https://itunes.apple.com/us/app/craft-check/id775598291
ABOUT CRAFT CHECK Craft Check was created by Rudy Jahchan and Barrett Garese, and is the world’s most popular craft beer verification app. First released in 2014, Craft Check has since been featured in Fortune Magazine, NPR, Fast Company, Wired, Parade, and nearly a hundred beer, mobile app, and cool hunting blogs. Craft Check uses the Brewers Association’s definition of “American craft brewer” to help you distinguish the real craft breweries from the macrobrewed impostors – either by scanning the barcode or by searching the brewery name. The Brewers Association is a 501(c)(6) not-for-profit trade association whose purpose is to promote and protect American craft brewers, their beers and the community of brewing enthusiasts.
Contact: Barrett Garese barrett@craftcheckapp.com www.craftcheckapp.com Logo, app images, and other materials available at: https://drive.google.com/folderview? id=0BwrROkMgUzu8WEpMbElodmlOcWc&usp=sharing
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