Farmland Foods and Boulevard Brewing Company Unveil Boulevard Pale Ale and Boulevard Unfiltered Wheat Beer Brats

April 5, 2013

Two longtime Kansas City companies bring together a perfect combination of brats and beer in time for summer grilling and baseball season

Kansas City, MO (April 5, 2013)—Farmland Foods and Boulevard Brewing Company today announced two new products, Boulevard Pale Ale and Unfiltered Wheat Beer Brats from Farmland, bringing together two long time Kansas City companies to help kick off the summer grilling season.

“At Farmland we have a lot of passion for producing high quality pork products and we’re excited to partner with another Kansas City based company who also has a passion for what they do every day.” said Brendan Smith, Vice President of Marketing. “Boulevard’s unique, flavorful brews and Farmland’s tender, high quality brats bring together two of Kansas City’s favorites. We couldn’t imagine a better partnership to serve up new possibilities for summer grilling.”

The new brats are made with high quality USDA-inspected cuts of domestic pork and Boulevard’s two most popular brews, Pale Ale and Unfiltered Wheat Beer. The brats also contain natural antioxidants and no MSG. The new brats will be available at your local grocery store, select bars and restaurants, and inside Kaufmann Stadium at both Boulevard Grills and the all new Farmland Grill.

“This project with Farmland was a home run from the beginning,” said Jeremy Ragonese, Director of Marketing for Boulevard. “A company with strong local roots combined with a commitment to making premium products makes a perfect compliment to our beers, and a brat made with craft beer is something we know our employees, along with beer lovers throughout the region, will be excited to enjoy all Summer long.”

 

About Farmland Foods
Farmland Foods, Inc., based in Kansas City, Mo., provides a broad selection of pork products to retail and foodservice customers in the United States and abroad across a variety of categories, including bacon, fresh pork, hams, fresh sausage, hot dogs and lunchmeat. Farmland Foods has a large and growing international business, exporting products to more than 60 countries across six continents. Since its founding in 1959, the company has maintained a proud heritage of working side by side with American farm families. Farmland Foods is a subsidiary of Smithfield Foods.

About Boulevard Brewing Company
Boulevard Brewing Company has grown to become one of the largest specialty brewers in the Midwest, dedicated to the craft of producing fresh, flavorful beers using traditional ingredients and the best of both old and new brewing techniques. Boulevard beers are distributed in 25 states and in the District of Columbia. For more information, visit www.boulevard.com, facebook.com/Boulevard, or follow us on Twitter at twitter.com/Boulevard_Beer.

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Contact Info

Company: Boulevard Brewing Co.
Contact: Julie Weeks
E-mail: jweeks@gmail.com