GORDON BIERSCH ROLLS OUT LIMITED EDITION, 750 ML. “BIG BEER” PROGRAM FOR 2012

By gordonbiersch May 25, 2012

San Jose, Calif. (May 15, 2012) – Dan Gordon, co-founder of Gordon Biersch Brewery has announced the launch of the company’s limited edition, 750 ml. “big bottle” program for 2012.  A series of rare, specialty brews with a limited production of 4,000 cases or less will be released throughout the year with Imperial Pilsner Brau (IPB) leading the charge. The brews are expected to appeal to the modern beer connoisseur as well as wine drinkers seeking an alternative beverage option.

“This is a beer unlike any other made before,” says Gordon. “We designed the IPB to pique the curiosity of the IPA drinker, and we hope to capture their palate preference with the unique, authentic flavor that is completely its own. This concept is all about innovation and beer creativity.”

Gordon Biersch Brewing Company imported 750ml. bottles from Germany as they do not exist in the United States. The brewing process takes place at the San Jose brewery and is topped off by hand with the addition of an historic German swing-top enclosure, dating back to the late 1800s.  

Available on shelves in late May, IPB is an intensely-hopped, bold Pilsner that emphasizes the noble hops from central Europe: Hallertau, Tettnang, Spalt and Saaz. Brewed in accordance with the Germany Purity Law of 1516, it is naturally carbonated and unfiltered. IPB is 6.5% alcohol and 50 IBU. 

The 750ml bottles will retail for approximately $8.99 at specialty grocers and liquor stores, as well as restaurants and bars in 17 United States markets including California, Nevada, Arizona, New Mexico, Texas, Oklahoma, Kansas, Louisiana, Alabama, Georgia, Florida, North Carolina, Virginia, Ohio, Washington DC, Maryland and Hawaii. For more information on IPB and its availability, please visit  HYPERLINK “http://www.gordonbiersch.com/brewery/limited_releases/imperial_pilsnerbrau.html” http://www.gordonbiersch.com/brewery/limited_releases/imperial_pilsnerbrau.html.

About Gordon Biersch Brewing Company: Gordon Biersch is an American leader and trendsetter in the beer industry, purveying authentic German-style beers. Dan Gordon and Dean Biersch co-founded Gordon Biersch Brewing Company in 1988 with the goal of producing the most authentic German-style lagers outside of Germany. Soon to follow was a state-of-the-art brewing and bottling facility in San Jose, California in order to begin bottling and distributing its famed lagers. Today, Gordon Biersch Brewing Company is a brewery and restaurant industry leader with 21 years of experience. The microbrew trend continues to grow, and the company is actively expanding its distribution nationwide. Since 1998, Gordon Biersch Brewing Company has more than doubled its production, increasing its capacity to 3.1 million gallons of beer annually, making Gordon Biersch Brewing Company the largest brewery in the San Francisco Bay Area. For more information, visit  http://www.gordonbiersch.com” http://www.gordonbiersch.com.

Contact Info

Company: Gordon Biersch
Contact: Lauren Eastman
E-mail: lauren@issimapr.com