FORT COLLINS, CO – July 16, 2013 – New Belgium Brewing, brewer of a wide variety of award-winning beers including Fat Tire Amber Ale, will be available in British Columbia this September. The brewery has signed an agreement with Beerthirst to serve as its agent and will officially kick off its entry into Canada at the Great Canadian Beer Fest on September 6, 2013. New Belgium will begin selling beer at retail locations three days later. The brewery will initially roll out six-packs and draft of Fat Tire, Ranger IPA and its current seasonal release. Ninety days later, New Belgium will begin to release limited selections from its Lips of Faith, Hop Kitchen and Trip series, as well as Rampant Imperial IPA.
“For our first adventure in exporting outside the U.S., British Columbia makes perfect sense,” said New Belgium Brewing Sales Co-Pilot Brian Krueger. “This has been a great period of learning and exploring new territories for us, and we’re excited to bring New Belgium’s portfolio to our good friends up north.”
New Belgium began distribution in Alaska and Louisiana earlier this year, enters Florida this month, and will come to Delaware in August. For more information on the brewery, visit www.newbelgium.com.
ABOUT NEW BELGIUM BREWING
New Belgium Brewing, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, is recognized as one of Outside Magazine’s Best Places to Work and one of the Wall Street Journal’s Best Small Businesses. The 100% employee owned brewery is a Platinum-level Bicycle Friendly Business as designated by the League of American Bicyclists, and one of World Blu’s most democratic U.S. businesses. In addition to Fat Tire, New Belgium brews eight year round beers; Ranger IPA, Shift Pale Lager, Sunshine Wheat, 1554 Black Ale, Blue Paddle Pilsener, Rampant Imperial IPA, Abbey Belgian Ale and Trippel. Learn more at www.newbelgium.com.
Company: New Belgium Brewing
Contact: Jenny Foust