DOWNINGTOWN, PA – Victory Brewing Company is pleased to announce the expansion of their Headwaters Grant. First launched in 2011 following the release of Headwaters Pale Ale, the Headwaters Grant is Victory’s way of giving back to the groups working hard to protect vital water sources. In May of 2012, Victory extended the initial Headwaters Grant given to The Guardians of the Brandywine for an additional year and increased the grant funds to award a second grant to the Brandywine Valley Association.
“As we made the decision to expand our brewing operations to a second location, water quality was of utmost importance to us,” said Victory Brewing Company President, Bill Covaleski. “The pure water available at both locations contributes so much to the character of Victory beers. It is an obvious time for us to increase our funding to give back to the natural resources which so generously provide to us.”
In their first year as the Headwaters Grant recipient, The Guardians of the Brandywine have initiated multiple education programs encouraging individuals to take ownership of clean water issues.
“With the extension of the Headwaters Grant, we will continue to build awareness of our watershed and the importance of clean water in our communities,” said Tish Molloy, Board Member and Executive Director of The Guardians of the Brandywine. “Awareness leads to interest, interest leads to participation and with the grant extension, we will increase community participation in our activities to protect and preserve the waters of the upper east branch.“
With the initiation of the Headwaters Grant in 2011, Victory vowed that as the popularity of the Headwaters Pale Ale increased, so would the size and reach of the grants awarded each year. Being true to that statement, Victory Brewing Company is awarding a second Headwaters Grant this year to Brandywine Valley Association, who plan to use the funds to restore Little Buck Run, a stream in Parkesburg near Victory’s recently announced expansion site.
“Brandywine Valley Association is thrilled to be the 2012 recipient of Victory Brewing Company’s Headwaters Grant,” said Bob Struble, Watershed Conservation Director of Brandywine Valley Association. “As a watershed association we know the value of clean water and the important role that headwaters streams play in protecting water quality.”
Victory Brewing Company is a privately held microbrewery located in Downingtown, Pennsylvania. Started by Bill Covaleski and Ron Barchet, childhood friends who met on a school bus in 1973, the brewery formally began operations in February of 1996. Now, Victory beers can be found in 29 states. Victory’s full-flavored, innovative beers meld European ingredients and technology with American creativity. To learn more about Victory Brewing Company visit us on the web at VictoryBeer.com.
Victory’s Headwaters Grant was initiated as a way to give back to the groups working hard to protect the natural resource. A penny from every bottle of Headwaters Pale Ale sold is collected and distributed to the recipients of Victory’s Headwaters Grant. Learn more about the Headwaters Grant on the web at www.victorybeer.com/headwaters.
Company: Victory Brewing Company
Contact: Karen Noonan