World of Beer Easton to Host Inaugural Craft Brewfest

June 4, 2013

EASTON, OH (June 4, 2013)World of Beer (WOB) Easton, a thriving beer-centric tavern boasting an extensive collection of brews from around the globe, will host the first ever World of Beer Craft Brewfest on Saturday, June 15, 2013 from 6 – 11pm. The event will take place at World of Beer Easton, which is located at 3934 Townsfair Way in Columbus, OH 43219.

WHAT: World of Beer Craft Brewfest

WHERE: 3934 Townsfair Way, Columbus, OH 43219

WHEN: Saturday, June 15, 2013 from 6 – 11pm

World of Beer Easton was recently voted the bar with the best beer selection by the people of Easton for the second year in a row, and are excited for this new event to add even more of that variety that WOB patrons love. At the World of Beer Craft Brewfest, over 150 beers will be on draft from more than 50 American craft breweries.

“We have taken notice to what has been going on around town and the Mid-West with beer festivals,” said James Rice, Marketing Manager for World of Beer. “We wanted to take that model and put World of Beer’s spin on it.”

Over 40% of the breweries in partnership for this event are founded in Ohio, and World of Beer Easton hopes to add even more to that list. With an emphasis on Ohio-based breweries, this event will also showcase up and coming Ohio-based music acts throughout the evening, including eKoostic Hookah, Angela Perley & The Howlin’ Moons, and Colin Gawel & The Lonely Bones. Several popular food trucks such as MojoTago and Flip Side Burgers will offer a tasty selection of food for purchase.

VIP Admission is available for $45 and allows entry at 6pm. General admission is $35 with entry at 7pm. Both ticket prices include 20 5-ounce samples of any beer on draft with a portion of the proceeds going to the Cystic Fibrosis Foundation.

The ‘WOB Culture’ is unlike any other. The specially trained staff has completed an extensive, two-week beer school, and are on-hand to guide customers through the World of Beer experience centered around a global menu of beverages, live music and televised sports.

WOB rewards its customers by offering a Loyalty Club Program that enables them to earn points on trying different brews. Customers earn one point for every different beer purchased at WOB, gaining them access, appreciation and rewards. The program is available to all patrons, and is easily accessible through the app (available for iPhone and Android smartphones). It’s the WOB culture in the palm of your hand.

WOB was founded in Tampa, FL in 2007.  Taverns are currently open in 13 states (FL, AL, VA, TX, WI, OH, IL, NC, GA, AZ, CO, SC and WA). Locations to soon follow are Katy, TX and Ann Arbor, MI.

World of Beer Franchising: World of Beer is an uncommon establishment where the experience is as essential as the product. Centered around a global selection of craft beer, delicious “tavern fare” and live music. It is important that a broad spectrum of patrons, from the beer aficionado to the casual beer fan, can enjoy the best beers on the planet and increase their beer knowledge in a comfortable and upbeat setting. Visit www.wobusa.com.

Hype Group: Hype Group (www.hypegroup.net) is a full-service marketing, advertising and public relations agency providing innovative solutions for businesses of all sizes and industries.

Note to Editors: To schedule an interview please e-mail brooke@hypegroup.net or call 727.623.9085.

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Contact Info

Company: Hype Group
Contact: Brooke Boyd
E-mail: brooke@hypegroup.net