World Of Beer Prepares for Dogfish Head Shark Attack

TAMPA, FLA (May 9, 2013) – World of Beer (WOB) a thriving beer-centric tavern boasting an extensive collection of brews from around the globe, is excited to announce a partnership with Dogfish Head Craft Brewery during American Craft Beer Week. World of Beer locations throughout the country will be tapping multiple Dogfish Head brews on the same day, with over 400 Dogfish Head beers on tap on Thursday, May 16.

Kicking off this exclusive event will be a virtual appearance by Dogfish Founder and President, Sam Calagione, on Thursday, May 16. Following this appearance will be a nationwide toast. This is the first time that World of Beer has participated in a multi-unit tap takeover like this.

Dogfish Head flights will be available to sample through a ‘Lil’ Shark Flight’ or a ‘Big Shark Flight’ which includes four beers. In addition to this event during American Craft Beer Week, World of Beer locations will be a host to a bounty of unique events throughout the week to celebrate American Craft Beer.

“World of Beer is thrilled to be partnering with Dogfish Head for this event,” said Beth Tierney, Director of Marketing for World of Beer Franchising, Inc. “We are excited to connect our locations nationwide and offer this new experience to celebrate American Craft Beer Week.”

The Dogfish Head Shark Attack is one of many World of Beer events focused on customer experience and the building of WOB Culture. This culture is centered around a global menu of beverages, live music and special events. This is truly ‘an off-centered event for WOB cultured people’.

World of Beer has just released the second phase of the WOB app, available on iPhone and Android operating systems. New features allow users to add tasting notes, find their favorite beer, manage loyalty club profiles, find a WOB location, view previously visited locations, and more. Customers are urged to download the app in preparation of American Craft Beer Week. It’s the WOB culture in the palm of your hand.

WOB was founded in Tampa, FL in 2007. There are 41 taverns open in 13 states (FL, AL, VA, TX, WI, OH, IL, NC, GA, AZ, CO, SC and WA). Locations to follow are Katy, TX and Ann Arbor, MI.

World of Beer Franchising: World of Beer is an uncommon establishment where the experience is as essential as the product. It is important that a broad spectrum of patrons, from the beer aficionado to the casual beer fan, can enjoy the best beers on the planet and increas­­­­e their beer knowledge in a comfortable and upbeat setting. Visit www.wobusa.com.

Dogfish Head Craft Brewery: Ever since the summer of 1995, DFH has been brewing, cooking, selling and talking everything beer. Their brews are distributed all across the country. They have grown extensively, and now house a distillery in addition to the brewery.

Hype Group: Hype Group is a full-service marketing, advertising and public relations agency.

# # #

Contact Info

Company: Hype Group on behalf of World of Beer
Contact: Brooke Boyd
E-mail: brooke@hypegroup.net