Ninkasi Brewing Company co-owners Nikos Ridge and Jamie Floyd are no strangers to unique, viral advertising. From the giant “N” spotlight they surreptitiously splash onto the sides of darkened buildings in Eugene, Oregon, to the craft beer inspired rock they produce, to the en masse requests for beer from non-Ninkasi bars – these boys play by a slightly different set of rules than the average regional brewery.
So, when Ninkasi asked their fans for a little help in the video department, the people spoke. Ridge and Floyd asked for a 60 second commercial about their beer –and were not disappointed. Here is the winner, as posted on the Ninkasi website. Enjoy!