Video Exclusive: Celebrating Earth Day with Bison Brewing and MateVeza

By CraftBeer.com

Daniel De Grande of Bison Brewing in Berkeley, Calif. and Jim Woods of MateVeza in San Francisco, two respected names in the business of organic beer, are helping us celebrate Earth Day with this exclusive video that looks at theĀ challenges, advantages, and pleasures of brewing 100 percent organic.

When Bison Brewing began integrating organic ingredients into their process, it didn’t take Dan long to realize he wanted to make it standard for the brewery. By 2003, Bison was a fully organic brewery. MateVeza has been 100 percent organic since opening in November 2006.

Organic Beer’s Place in the Industry

  • According to the Organic Trade Association, organic food and beverage sales represented approximately 4 percent of overall food and beverage sales in 2010. Leading were organic fruits and vegetables, now representing over 11 percent of all U.S. fruit and vegetable sales.
  • Currently when brewing organic beer, if a certain hop variety is not available in an organic form, the regular product may be used in its place. As of 2013, 100 percent of the ingredients, including hops, must be organic for the beer to receive the organic seal.
  • In 2006, 5 percent of the medals awarded at the Great American Beer Festival went to organic beers.