Diverse Beer Selection Served at President Obama’s Super Bowl Party

By Julia Herz

Diversity—it’s present in everything that makes America great, and it should certainly be represented in the beer selection at a party for the most-watched sporting event of the year, the Super Bowl.

However, until this past Sunday, I’d never noticed the White House going out of its way to serve multiple beers from a cross section of small U.S. breweries. Cheers to the Obamas! By serving craft beer at the White House Super Bowl party, they have truly recognized, and by their actions legitimized, these historic beer times.

The beers served, which represented both teams, came from Hinterland Brewery of Green Bay, WI, and Yuengling in Pottsville, PA. There was even a special homebrew made for the occasion. Guests sampled White House Honey Ale, which was brewed with honey from the White House beehive.

East End Brewing Company of Pittsburgh, PA, also displayed a valiant effort to gain White House attention via a Facebook campaign: Send East End Beer to the White House, which gained more than 1,300 “likes” in just a few short weeks.

Many of us remember what was dubbed the ‘beer summit‘; however, the beer chosen for that meeting did not represent the majority of today’s small brewers. What we’ve seen from this Super Bowl party, however, is an alignment and recognition that America’s sudsy best often comes from down the street, or even from your own kitchen!

As reported in Obama Foodorama

Suds from Packer country were also on offer: The White House ordered three cases of craft beer from Hinterland Brewery of Green Bay, Wisconsin right after the NFC championship, the brewmasters announced this week. Pale Ale, Hinterland’s signature beer; Amber Ale, which has a caramel flavor; and Luna Stout, which is bold, rich, and creamy, were quaffed. Pennsylvania was represented by Pottsville’s Yuengling beer, according to a White House aide. It’s made at the oldest brewery in America. Read Obama Foodorama’s full coverage.

The Big Picture

Keep it up East End! It is because of you and other passionate breweries out there that craft beer is gaining an ever-increasing presence in the U.S. There is hope yet that our first Ale in Chief will continue to embrace the advancing beer culture of today. Remember, the U.S. is home to the most expansive beer marketplace in the world, with 13,000+ beer brands. America has become known for making some of the best beer in the world. It’s good to see the White House shares this sentiment.

Julia Herz is the Craft Beer Program Director for the Brewers Association, co-author of the free CraftBeer.com Beer & Food Course, as well co-author of Beer Pairing (Voyageur Press). She is a life-long homebrewer, BJCP beer judge and Certified Cicerone®. Despite her extensive experience, she will always consider herself a beer beginner on an unending journey to learn more about craft beer.

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