BA Announces Small Brewery Sunday, a New Beer Holiday

BA Announces Small Brewery Sunday, a New Beer Holiday

There’s a new holiday for craft beer lovers this Thanksgiving weekend. The Brewers Association (BA), the trade association for small and independent U.S. craft brewers and publisher of, is announcing Sunday, Dec. 1, 2019, will be the inaugural Small Brewery Sunday.

The premise of Small Brewery Sunday is simple: The BA is encouraging you to support the small and independent breweries you love by paying those craft breweries a visit.

Small Brewery Sunday“These breweries may be small, but they deliver a big impact,” says Julia Herz, craft beer program director for the BA. “Beer lover support helps keep their doors open, lights on and fermentation tanks full!”

Herz says the BA “had a lot of fun” organizing July’s inaugural National Independent Beer Run Day earlier this year and wanted to create a similar event around the holidays to unite beer lovers who support independent craft brewers. That’s how Small Brewery Sunday was born.

“December 1 gives us beer lovers a formal reminder to celebrate and stock up for the holidays,” she says.

The BA encourages beer lovers to seek the independent craft brewer seal when they’re shopping for beer or visiting breweries. The seal, an upside-down beer bottle, is the certified logo for true craft brewers.

Connect with breweries and beer lovers celebrating Small Brewery Sunday by using the hashtags #SeekTheSeal and #SmallBrewerySunday.

Whether you’re at home or on the road during Thanksgiving weekend, our Brewery Finder can point you to breweries near you. See you on Sunday. is fully dedicated to small and independent U.S. breweries. We are published by the Brewers Association, the not-for-profit trade group dedicated to promoting and protecting America’s small and independent craft brewers. Stories and opinions shared on do not imply endorsement by or positions taken by the Brewers Association or its members.