Beer to the Rescue
A new campaign is under way that is being driven by the compassion and generosity of the craft beer industry. The craft beer community seems to be eager to assist in charitable events however possible, and once again it is Beer to the Rescue. This time it is to help the Lupus Foundation of Southern California.
Lupus is a widespread, yet hardly understood and under-researched autoimmune disease. Beer to the Rescue founder, Brandon Hernandez, is a native San Diegan and award-winning beer journalist. For Hernandez, this campaign is more than just a way to give back, he was recently diagnosed with Lupus and is determined to use his voice in the craft beer world to make a difference.
“One of the most incredible things I’ve witnessed in my years of covering the craft beer industry is the willingness and ability of its member companies to help out charity causes, campaigns, and non-profit organizations.” Hernandez says in his article in the San Diego Reader. He is exactly right.
There is already a list of over 20 small and independent, U.S. craft breweries that have signed on to participate in the Beers to the Rescue campaign, with many more expected to contribute. Not all breweries will be making beers specifically for this campaign, but almost all of them offered higher percentage of proceeds than anticipated to assist the Lupus Foundation of Southern California.
Learn more about Brandon, his story and the Beer to the Rescue campaign.
Ben Zeller is a homebrewer, beer and food enthusiast, certified beer server and is the current Craft Beer Program Intern for the Brewers Association. He is also a new father, skier and currently a student at MSUD, anticipating graduation this December. He hopes to learn as much as he can during his time with the BA and continue his career in the craft beer world.