Brewers Association Launches Supporter Seal and Website

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supporter seal
The Brewers Association launches the independent craft brewer supporter seal. (Brewers Association)

The U.S. craft beer movement extends beyond breweries, and now the businesses and organizations who want to show they support independent brewers can adopt a seal of their own.


The Brewers Association (BA), the not-for-profit trade association dedicated to small and independent American brewers, and publishers of, is introducing the independent craft brewer supporter seal. The BA is rolling out the new supporter seal for retailers, homebrew shops, state brewers guilds, festivals, websites, etc. — any champions of independent craft breweries.

“While small and independent breweries work heavily to promote their craft, they also rely on a layered group of partners to proudly sell, serve and showcase their beer. These beer community stakeholders have asked for ways to support the independent craft brewer seal, and now they can,” says Julia Herz, BA craft beer program director.

Supporters can access and license the new seal at, a new BA website launching this week. The new website also features an online shop selling seal hats, stickers, and shirts, as well as the “Is it a Craft Brewery?” search engine, which allows you to search a database of all U.S. breweries to identify which meet the BA’s definition of craft.

is it a craft brewery search engine
The ‘Is it a Craft Brewery?’ search engine allows you to identify breweries that fit the BA definition of craft. (

The supporter seal complements the independent craft brewer seal, the certification mark which the BA launched in summer 2017. More than 4,000 U.S. brewing companies have adopted the independent seal, placing it on their websites, merchandise, and beer packaging. Earlier this month, Dogfish Head rolled out newly-designed packaging for its popular 60 Minute IPA featuring a large image of the seal.

The new supporter seal and are both available now.

Jess Baker walked into a beer fest in 2010 and realized beer had come a long way from what her dad had been drinking since the 70s. She served as editor-in-chief of from spring 2016 to spring 2020, bringing you stories about the people who are the heartbeat behind U.S. craft brewing. She's a runner, a die-hard Springsteen fan, a mom who is always scouting family-friendly breweries, and always in search of a darn good porter. is fully dedicated to small and independent U.S. breweries. We are published by the Brewers Association, the not-for-profit trade group dedicated to promoting and protecting America’s small and independent craft brewers. Stories and opinions shared on do not imply endorsement by or positions taken by the Brewers Association or its members.