Beer Release

Atlanta Craft Brewery Second Self Beer Company Releases New Year-Round Beer: ATaLe

Atlanta Craft Brewery Second Self Beer Company Releases New Year-Round Beer: ATaLe

A Tribute to Atlanta, ATaLe Is Now Available On Draft and In Cans

Atlanta brewery Second Self Beer Company announces its new, year-round brew: ATaLe (5.5% ABV, 42 IBU). A tribute to the brewery’s hometown, this Atlanta ale is crisp and clean, and designed for when you just want to enjoy a refreshing beer.

ATaLe is light and dry, making it the perfect companion to pair with food. Suggested pairings for this beer include smoked wings, oysters, street tacos, and tomme cheese.

Starting this week, ATaLe is now available in cans and on draft at stores, bars and restaurants throughout Georgia, including Kroger, Total Wine & More, Octane Coffee Bar, Pure Taqueria, Mellow Mushroom, and more. It’s also served in Second Self’s taproom at 1317 Logan Circle NE, open for tours on Monday, Thursday & Friday (6-8pm), and Saturday & Sunday (1-4pm). Please visit for details.


Bringing a decade of brewing experience, Second Self’s Co-Founders Jason Santamaria and Chris Doyle released their highly acclaimed beers to the public in fall 2014. The two met at Georgia Tech and bonded over a shared passion for good beer. Chris went on to work at Atlanta’s Sweetwater Brewery and earned his certificate from the American Brewers Guild Craft Brewers Apprenticeship program. Jason has a background in food and business. Second Self’s beers are brewed with fresh ingredients like blue ginger and lemongrass (never dried ingredients or extracts), and each brew is designed to be paired with food. Second Self recently opened an expanded taproom at their Westside brewery. Designed by Adrenaline, Inc., their graphics have been recognized at’s 2015 World Beer Championships Packaging Competition and Graphic Design USA’s 2015 American Graphic Design Awards. The craft brewery has been nationally recognized by Food & WineDRAFT MagazineBeer Advocate, Fortune, Paste Magazine and many more.

Second Self Beer Company

1317 Logan Circle NW

Atlanta, GA 30318

Contact Info

Contact: Blue Hominy PR