LORD HOBO’S newest release, Angelica New England Wheat continues to gain a loyal following and begins to penetrate Lord Hobo’s 15 state distribution footprint. Angelica will accompany Boomsauce, Glorious, and Hobo Life as a year-round offering. “Angelica is our first new beer release in over a year.” says Daniel Lanigan, CEO and Founder of Lord Hobo Brewing Co. “We’ve been working hard at building our brand and business around a small core of offerings in order to better assess what products to add. With a growing, raving fan base comes a demand for a wide variety of products, and we’re extremely excited to be adding a wheat beer to the mix.”
While “New England-Style” is commonly assigned to IPA’s, LHBCo set out to incorporate the beloved New England beer characteristics in a wheat beer. By utilizing brewing techniques and ingredients used in “New England-Style” or “Hazy IPAs,” the brewery believes it was able to find the right marriage between the sought-after haze and juice-like qualities and the more traditional characteristics of wheat beer. The result is a highly quaffable beer that showcases the bready, tangy, and elegant sweetness of a wheat beer with the juicy, tropical fruit characteristics attributed from the highly acclaimed Mosaic hop varietal.
The recipe development for the brewery’s New England Wheat was a year in the making, with LHBCo undergoing numerous R&D iterations. Lanigan notes, “Finding the perfect wheat and malt bill to italicize an elegant, fruit-forward hop varietal was an exciting challenge. Angelica, which comes in at 5.5 percent ABV, is a modern wheat beer developed for a wide-range of craft beer drinkers and beyond. Like her namesake, the beer is fucking beautiful!”
Similar to the beer, Angelica’s packaging is a shift from LHBCo’s current offerings. Dressed in white, Angelica boldly contrasts Lord Hobo’s hoppy offerings. A well-known Boston-based tattoo artist, Brian Hemmings (of The Ghost in the Machine tattoo shop) was commissioned to sketch Angelica’s hop and wheat-encircled wings. Angelica New England Wheat will reach LHBCo’s entire distribution footprint in 12oz cans and on draft beginning by early May.
“We’ve been off to a strong start this year,” comments Lanigan. “We’re currently up 60% over this same time period last year. Aside from growth, we’re excited for the new packaging and products to stir up conversations and celebrations with our awesome fans. In a way, it feels like 2018 is just getting started.”
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