Beer Release

Yazoo Vérifiez vos Fruits! Release to Support Pints for Prostates

Yazoo Vérifiez vos Fruits! Release to Support Pints for Prostates

Nashville, Tenn. – Yazoo Brewing of Nashville, Tenn., and The Rare Beer Club®, which ships unique craft beers nationwide, are teaming up on a special limited release beer, Yazoo Vérifiez vos Fruits!, to benefit the Pints for Prostates campaign.

Yazoo Vérifiez vos Fruits! – which means Check Your Fruit in French — was brewed exclusively to create awareness and raise funds to support the mission of Pints for Prostates. The beer is a Belgian-style Tripel fermented with multiple brettanomyces strains and aged in French Oak Merlot casks with a blend of souring bacteria for over a year. The beer was then refermented on Cherries and Cranberries.

“Yazoo Brewing believes in the Pints for Prostates approach of reaching men through the universal language of beer. The fight against prostate cancer is a personal one for me, as my father was recently diagnosed and is receiving treatment for the disease,” said Brandon Jones, Head of Barrel and Wild Beer Production at Yazoo Brewing. “We’re excited that through The Rare Beer Club® beer fans around the country will get the chance to try Yazoo beer.”

The label of the limited-edition beer features the Pints for Prostates logo to remind people of the importance of screening for prostate cancer, a leading cause of death among American men. A donation from every 750-milliliter bottle of Yazoo Vérifiez vos Fruits! sold will be made to Pints for Prostates.

“At Pints for Prostates we want men to take charge of their health and get screened for prostate cancer. This limited edition beer helps us to spread this important message,” said Rick Lyke, a Beer Stylesprostate cancer survivor who founded Pints for Prostates after successful prostate cancer surgery in April 2008. “We really appreciate Yazoo Brewing and The Rare Beer Club® teaming up for this project. We are fortunate that the craft beer community is generous and caring.”

When this very limited batch of Yazoo Vérifiez vos Fruits! is gone, it is gone. There are only three ways for beer lovers to try the unique beer:

  • Join The Rare Beer Club online or call 800-625-8238 and be sure to start your membership in September or earlier. The ordering deadline is Sept. 15 to receive this beer.
  • Attend the Denver Rare Beer Tasting IX in Colorado on Oct. 6, where Yazoo Brewing will be pouring samples of the brew alongside 67 other great craft brewers offering extremely rare, exotic and vintage beers.
  • Visit Yazoo Brewing’s taproom in Nashville, where a limited number of bottles will be available.

“This is the eighth year The Rare Beer Club® has partnered with Pints for Prostates on this project and we’re pleased to support the cause. Our members really look forward to a unique beer each year. Having Yazoo Brewing on board this year will generate quite a bit of interest,” said President Kris Calef. “Together with the brewery, we’ll donate $1.00 for every bottle sold and include a pair of Pints for Prostates coasters in each shipment to remind our members to get tested. A little education and early detection goes a long way to save lives.”

According to the National Cancer Institute, prostate cancer will claim nearly 27,000 men’s lives in the U.S. during 2017. Prostates cancer is 33 percent more common in men than breast cancer is in women, yet few men know they should have a prostate health screenings at age 40.

About Yazoo Brewing

Yazoo Brewing started with a homebrewing kit purchased from the back pages of Rolling Stone in 1993. The commercial brewery opened its doors in October 2003, selling kegs of Yazoo Pale Ale, Dos Perros, Spring Wheat and Onward Stout to Nashville bars and restaurants. In 2004, Yazoo Hefeweizen won a Gold Medal at the Great American Beer Festival. After six years, Yazoo had outgrown its original brewery, and in 2010 purchased a building for a new brewery in the Gulch neighborhood of Nashville. and added a 40 barrel brewhouse. Yazoo beer can now be found in most of Tennessee and Mississippi. The company has revived Gerst beer, a brand that was a Nashville legend before Prohibition, and launched the Embrace the Funk line of sour and wild ales. More information is available at www.yazoobrew.com

 About The Rare Beer Club™

The Microbrewed Beer of the Month Club™ offers four different options for consumers. From the very inception of our original domestic beer of the month club in 1994, we’ve focused on consistently providing three primary product characteristics: Quality, Variety & Freshness. And in that spirit, we now offer you four outstanding beer club options, each dedicated to those same principles. Our owner’s favorite club features the finest the world of beer has to offer in limited-release, celebratory, artisanal beers from some of Michael Jackson’s favorite breweries. Two different selections are presented each month in 750 ml bottles, often cork finished, and some individually tissue wrapped. Members experience bold U.S. and imported interpretations of Farmhouse Ales, Russian Imperial Stouts, Barley Wines, Belgian Abbey Ales, varied Imperial, Extreme, Strong Ale and Grand Cru offerings, oak-aged ales imparting bourbon and vanilla notes, and much more. Many selections are pushing the envelope of creativity, are not yet distributed in the U.S., and brewed such that they can be cellared and aged.

About Pints for Prostates

Pints for Prostates reaches men through the universal language of beer to encourage them to take charge of their health. The group was founded by prostate cancer survivor and beer writer Rick Lyke in 2008. The grassroots effort raises awareness among men about the importance of regular men’s health screenings by making appearances at beer festivals, social networking and pro bono advertising. According to the National Cancer Institute, approximately 161,000 new prostate cancer cases will be diagnosed in 2017 in the U.S. More information is available at www.pintsforprostates.org. Pints for Prostates also has a presence on Facebook, Twitter and Instagram (@pints4prostates).

Contact Info

Company: Pints for Prostates
Contact: Rick Lyke
Email: rick.lyke@gmail.com