Ale Asylum Releases 12 oz. Curl as New Core Brand
Madison, Wisc. – Ale Asylum, Wisconsin’s third largest craft brewery, today announced it’s releasing its first year-round, packaged lager – the 12 oz. Curl. This seasonal pilsner first debuted a year ago, in March 2017, and because of popular demand, it’s now available for purchase year round in Wisconsin, Illinois and as of next week, throughout Minnesota.
“Over the past few years, our customers have continually asked for a pilsner-style beer,” says Dean Coffey, brewmaster and co-founder of Ale Asylum. “After meeting that demand last Spring with an overwhelming response, we’ve decided to make the 12 oz. Curl one of our core brands. It’s exciting to see one of my personal favorites, the pilsner, making a comeback.”
Quick facts of the 12 oz. Curl include:
Name: 12 oz. Curl
Color: Straw Gold
Tasting Notes: The delicate balance of German hops and malts make this premium pilsner crisp, smooth, and supremely drinkable like a pilsner oughta be
Hops: Hallertauer Mittelfruh
Malt: Weyermann Pilsner
Packaging: Draft, 12 oz. bottles and cans; IL & MN: Draft, 12 oz. cans
Ale Asylum Co-Founder Otto Dilba designed the logo to have a visual feel similar to the beer he watched his father drink (and Otto may or may not have snuck from the fridge) while growing up in northern Wisconsin. The 12 oz. Curl will be available in liquor stores, along with select bars and restaurants. Please visit Asylum Seeker to find specific locations.
About Ale Asylum Founded 2006, Ale Asylum is the third largest craft brewer in Wisconsin that brews in the spirit of the German Purity Law, Reinheitsgebot. This means all beer is unfiltered and all natural, never using additives or preservatives. The brewery uses the same four ingredients in all of its beer recipes: water, malt, hops, and yeast. Their 45k square foot brewery in Madison, WI includes a 33-barrel brewhouse that is in operation seven days a week. Ale Asylum is currently distributed in Wisconsin, Illinois, and Minnesota. In addition, they were the first brewery in Wisconsin to sign the Brewery Climate Declaration Act, as part of their ongoing effort to increase their sustainability practices.
For additional information, please visit: aleasylum.com
Contact: Kelsey Perrigo