Creature Comforts’ Get Artistic 2018 Generates $16,815 for Local Arts Community
As a company committed to helping others pursue their passion, Creature Comforts Brewing Company aims to leverage its brand and spaces to remove some of the barriers of working artists. Out of this aim, the brewery created and launched its second community-oriented initiative, Get Artistic, in June 2018. The 2018 campaign wrapped-up on December 12 distributing $16,815 among six targeted grant opportunities in the local arts community.
The following were recipients from the funds generated throughout the 2018 campaign: the Athens Symphony Orchestra, ATHICA, Canopy Studios, Athens Rising Vol. 2, Town & Gown Players, and the Athens Area Arts Council.
“We were incredibly excited to launch this program earlier this year,” said Matt Stevens, Creature Comforts’ Director of Community & Culture. “For one, it lands squarely in the center of our company’s purpose, which is to create enjoyable experiences, to inspire people to pursue their passions and to encourage people to care for their communities.
“Beyond that, recognizing the challenges of becoming a self-supporting artist today—and living in a city famous for its creative community—we simply wanted to launch a program to help remove some of the barriers. Under the leadership of our Get Artistic Lead, Madeline Bates, this initiative is up and running and making an impact already, and we are thrilled to intersect with such remarkable arts organizations.”
The mission of Get Artistic is to find creative ways to add value to the local arts community, beginning with six primary avenues of support: 1) leveraging the Get Artistic Lead staff member to curate exhibition and performance space onsite; 2) offering strategic grant proposals; 3) patronizing local artists: both as-is and commissioned works; 4) providing long-term patronage (e.g., artist residency programs); 5) creating onsite enrichment opportunities for the arts community; 6) supporting nonprofit and government-funded arts programming.
The brewery generated the funds through the initial release of its Get Artistic beer and merchandise. Inspired by white wine, the classic drink of art gallery receptions everywhere, the Get Artistic beer is a tart wheat beer brewed with Sauvignon Blanc grape juice at 6-percent ABV.
Company: Creature Comforts
Contact: Emily Sabula