|Since the late 1990s, Hoppy Boy has served as Twisted Pine’s India Pale Ale and flagship beer, accounting for between a quarter and a third of the brewery’s production in recent years. However, in the coming shakeup, Hoppy Boy will shift over in the Twisted lineup in order to represent the American Pale Ale category for the brewery.
Sales and Marketing Coordinator Justin Tilotta explains that “while Hoppy Boy might have been a perfect example of the American IPA style 15 years ago, palates and style expectations have evolved to where fans expect beers of that category to have a less prominent malt backbone and lean towards bitterness a bit more.” Tilotta describes the move as providing “a better fit” for Hoppy Boy which, at 5.7% alcohol by volume and 50 International Bitterness Units, straddles the overlapping style guidelines of Pale Ale and IPA. “Plus,” he adds, “it opened the door for us to create a true treat for the hopheads out there in Hop Zealot.”
The new IPA comes in at 6.7% ABV and 70 IBU, promising a mighty hop punch and delivering with the powerful Colombus, Amarillo and Simcoe hop varieties. Packaged in 12 oz. four packs, Hop Zealot joins the redesigned Hoppy Boy, Billy’s Chilies and Raspberry Wheat on Twisted Pine’s year-round roster. Former summertime seasonal La Petite Saison has also been refitted as a standard offering in 12 oz. bottles. Longtime staples American Amber, Honey Brown and Blonde Ale are being cut from the lineup moving forward.