CraftBeer.com Launches Digital Interactive U.S. Beer Styles Guide
Boulder, CO • March 5, 2015 – With the plethora of styles produced in the beer world today, finding the one you’d most like to savor can take some navigation. Whether you’re looking for an American amber ale or a Vienna-style lager, CraftBeer.com—the Brewers Association (BA) website for beer lovers, presents the new CraftBeer.com Beer Styles Guide to help.
Each beer style is showcased in a variety of ways. A photo-rich quick hit overview offers a visual representation of all the styles. Turning the Beer Style Finder ‘on’ lets users sort styles by color, bitterness, alcohol and flavor. The interactive beer glass images launch a dedicated page for each style, offering and overview of color, appearance, aroma and sensations, along with recommended food pairings, proper glassware, suggested serving temperature and commercial brand examples. The guide is accompanied by an introduction video and the most concise and systematic tasting sheet ever published.
For those who want to dive even deeper, an extensive text guide uses an alphabetical list of triggers—from alcohol to yeast variety—to help describe possible characteristics of a specific beer style. “At CraftBeer.com we aim to provide beer lovers with exactly what they want to know,” said Julia Herz, publisher of CraftBeer.com and craft beer program director at the Brewers Association. “One of the best things about beer is the amazing variety of styles. From the beer beginner to geek from chefs to foodies alike these guidelines are presented in a groundbreaking new format designed for easy reference.”
The CraftBeer.com Beer Styles Guides are the result of a two-year review of the top beer styles being made in the U.S., cross referenced with both Brewers Association and the Beer Judge Certification Program guidelines. The list was pared down to 77 common U.S. beer styles inside of 15 style families with unique information added specifically with the beer lover in mind.
As the leading resource on craft beer, CraftBeer.com provides a number of educational tools for beer lovers and professionals including the free CraftBeer.com Beer & Food Course, Cooking with Beer Recipe Database, Beer 101, Beer Glossary, Craft Beer Seminars and more.
To start your search for the perfect beer style, visit the CraftBeer.com Beer Styles Guide.
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About the Brewers Association The Brewers Association is the not-for-profit trade association dedicated to small and independent American brewers, their beers and the community of brewing enthusiasts. The Brewers Association (BA) represents more than 70 percent of the brewing industry, and its members make more than 99 percent of the beer brewed in the U.S. The BA organizes events including the World Beer Cup®, Great American Beer Festival®, Craft Brewers Conference & BrewExpo America®, SAVOR℠: An American Craft Beer & Food Experience and American Craft Beer Week®. The BA publishes The New Brewer magazine and its Brewers Publications division is the largest publisher of contemporary and relevant brewing literature for today’s craft brewers and homebrewers.
The Brewers Association is an equal opportunity employer and does not discriminate on the basis of race, color, national origin, gender, religion, age, disability, political beliefs, sexual orientation, or marital/familial status. The BA complies with provisions of Executive Order 11246 and the rules, regulations, and relevant orders of the Secretary of Labor.
Company: The Rosen Group (on behalf of the Brewers Association)
Contact: Abby Berman / 646.695.7044