New Belgium Brewing’s Tour de Fat Celebrates 20 Years of Beer, Bikes and Bemusement
(FORT COLLINS) New Belgium Brewing’s annual Tour de Fat is back for 2019, offering a day packed full of free festivities celebrating beer, bikes, and bemusement. This year’s tour kicks off on August 31 in Fort Collins, CO, heads to Asheville, NC, on Sept. 21, and wraps up in Tempe, AZ on October 5.
Each festival gets underway with a wildly popular costumed group bicycle ride roaming public streets in human-powered, two-wheeled euphoria. Immediately following each bike parade, revelers amass at a transformed outdoor space for an afternoon of unforgettable FREE entertainment from a touring ensemble of comedians, cirque performers, general mayhemists, top-notch live musicians and world-class New Belgium beer.
“Our love for bikes runs deep at New Belgium – we like to say our brewery was born on a bicycle seat – so every year we spread that love around the country by coming into towns and hosting the best way to spend a Saturday,” said Tour de Fat Brand Manager, John Yeast. “Big thanks in advance to everyone who will celebrate with us as we attempt to eclipse the $6 million mark of funds raised and donated to nonprofit organizations.”
This year marks the 20th season for Tour de Fat, which has raised nearly $6 million for local non-profits since it all began. The daylong festivities are free, but proceeds from beer and merchandise sales, along with parade donations, go to local non-profits. New in 2019 is a pedal-powered parade participant contest parade contest where winners will be selected based on the creativity, flair and uniqueness of their pedal-powered parade “vehicle” and rewarded with a prize pack that includes up to $500 worth of fixings to throw one heck of a party.
“A typical Tour de Fat parade draws thousands of costumed revelers together who share our mission to amaze and entertain,” Yeast explained. “To further stoke those creative fires, this year we’re offering a super sweet prize package to those people, businesses, civic groups, and the like who wow the crowd by rolling around in unmatched one-of-a-kind style.”
In typical New Belgium style, the brewery tries to leave as little of an environmental imprint as possible. Tour de Fat hosts green vendors, has compost and recycle stations and consciously works diligently to practice sustainable festivization.
“Bicycles basically run on fat and save you money, so they fit perfectly with our commitment to sustainability. Riding improves physical wellness and mental health, reduces CO2 emissions and provides a responsible form of transportation after a beer. Or two,” Yeast said.
Tour de Fat will cycle through the following cities in 2019:
|Date||City||Festival Location||Benefiting||Parade Info|
|8/31||Fort Collins, CO||New Belgium||Bike Fort Collins; Overland Mountain Biking Club; Ft. Collins Bike CO-OP; Ciclismo Youth Foundation||10 a.m. to noon
Launches at Mountain Ave. & Howes St.
|9/21||Asheville, NC||New Belgium||Asheville on Bikes||11 a.m. to noon
Launch location TBA
|10/5||Tempe, AZ||Tempe Beach Park||Tempe Bicycle Action Group; Bike Saviours; Central Arizona Mountain Bike Patrol;||11 a.m. to noon
Launch at Ash Ave. & Rio Salado Pkwy
Information, including stage performers and additional parade contest details, will be updated online in the weeks leading up to each event at https://www.newbelgium.com/events/tour-de-fat/
About New Belgium Brewing
New Belgium Brewing, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, is recognized as one of Outside Magazine’s Best Places to Work, one of the Wall Street Journal’s Best Small Businesses and tops Bicycling Magazine’s Best Companies of Cyclists. The 100% employee-owned brewery is a Platinum-level Bicycle Friendly Business as designated by the League of American Bicyclists, one of World Blu’s most democratic U.S. businesses, and a Certified B Corp. In addition to Fat Tire Amber Ale, New Belgium brews 14 year-round beers: Citradelic Tangerine IPA, Fat Tire Belgian White, The Hemperor HPA, Voodoo Ranger IPA, Voodoo Ranger Imperial IPA, Voodoo Ranger Juicy Haze IPA, Sour Saison, Honey Orange Tripel, Dayblazer Easygoing Ale, 1554 Enlightened Dark Ale, Bohemian Pilsner, Abbey Belgian Style Ale, Trippel and a gluten-reduced beer, Glutiny Pale Ale. To learn more, visit NewBelgium.com and follow the brewery on Facebook, Twitter or Instagram.
Company: Backbone Media
Contact: Emily Burke