Resources & Ideas
Ideas for Beer Lovers
Do you believe in the passion, diversity, creativity, community citizenship, and great craft beer from today’s small and independent U.S. breweries? If so, check out these American Craft Beer Week celebration ideas (ACBW), for May 16-22, 2016:
‘Like’ the ACBW
Facebook fan page to join more than 60,000+ in support of ACBW. Celebrate at an ACBW event in your area. New
events are being added all the time. Plan to celebrate the
ACBW Nationwide Toast
Ideas for Breweries
Plan and celebrate the
ACBW Nationwide Toast If you are a restaurant, offer a different food special each night that pairs with an American craft beer.
Plan a festival to happen during the week to give your attendees even more to cheer about.
Since craft brewers are known for being amazing community advocates, pick a charity to raise money for during American Craft Beer Week.
Send out a press release to your local media outlets telling them why you think American Craft Beer Week is the perfect time for them to feature craft beer from small and independent producers.
Ideas for Retailers
Plan and celebrate the
ACBW Nationwide Toast Suggest a craft beer pairing using the available
POS materials. (Note: 2016 ACBW materials will be available in February 2016.) Celebrate with a craft beer tap takeover night.
Brewers Night – invite the local brewery to host a tasting!
Week-long beer bingo – encourage patrons to try everything on tap or in bottles for prizes.
Brew demos – restaurant staff or customer created beer recipes brewed on a homebrew system onsite.
Beer history dinner – tell the story of American craft beer.
Advertise and promote only craft beers that week
Display only craft beer that week
Set up a distinctive Craft Beer display area for the week – put it in an early – high traffic location
Put up shelf POS to highlighting Craft Beer Week
Use a Craft Beer Week border in your ad to highlight the week
Have a staff person or brewery personnel work with customers – Thursday pm, Friday pm and Saturday afternoon
Put up beer style, ingredients and brewing POS during the week to encourage consumer awareness and trial
Craft beer tap takeover – all craft beer on draft for the week
Craft beer specials for the week
Flights special of different craft beers
Vertical style tastings – all lagers, all IPA, etc. during the week
Wait-staff programs – incentives, education, etc
Large poster announcing the week and table tents
Food and craft beer specials all week
Promotions with visiting brewers or brewery reps
Promotions about beer, brewing, ingredients and tasting
Around the country card – try all featured craft beers and get a prize, certificate, t-shirts
Promote Your Event on CraftBeer.com
Enter your event into the ‘official’ American Craft Beer Week database to stand up and have your celebration included with hundreds of others! Be sure to choose the Event Type:
American Craft Beer Week. Include all the details you can about how , when and where craft beer enthusiasts can participate.
Photos are welcome or at least upload your business logo with your post.
Promote your event!
Submit an event to the
official calendar and choose “American Craft Beer Week”as the category. Must be logged into the site to add an event.
+ Add an ACBW Event
Follow us on
Facebook and Twitter! Include #ACBW in your tweets.
American Craft Beer Week Logo
The Biggest Small Beer Ever Made
American Craft Beer Week Poster
American Craft Beer Week Poster ( PDand
Point of Sales Materials
For more information, contact