SHMALTZ BREWING CELEBRATES AMERICAN CRAFT BEER WEEK IN NEW YORK CITY WITH EMPIRE BREWING & CAPTAIN LAWRENCE WITH “I LOVE NEW YORK” BEER CRAWL WEDNESDAY, MAY 13, 2015
FEATURED LOCATIONS: CANNIBAL HELL’S KITCHEN (5PM – 7 PM) KIABACCA BAR (7PM – 8:30PM) BEER CULTURE (8:30PM – 10 PM)
Plus Regional ACBW Events in Clifton Park, Syracuse, Norwalk, Minneapolis, and Others!
Now brewing exclusively in Clifton Park, NY — Friday, May 8, 2015 — American Craft Beer Week (May 11 – 17, 2015) offers the growing community of craft beer lovers and independent craft brewers, like Shmaltz Brewing Company, an opportunity to celebrate the advancing beer culture throughout the US. Whether you’re a beer enthusiast, a hardcore beer geek or beginner, Shmaltz Brewing Company encourages you to come out and celebrate with the tribe at one (or more) events happening in a city near you!
Special for New York City, Shmaltz partners with Empire Brewing and Captain Lawrence for the I Love NY Beer Crawl taking place on Wednesday, May 13, 2015, from 5 pm – 10 pm. Each brewery will feature up to four draft beers at the three locations; please see the participating venues and Shmaltz’s craft beer list below:
*Cannibal Hell’s Kitchen (600 11th Avenue, NYC, 5pm – 7pm): Shmaltz pours Slingshot American Craft Lager®, Funky Jewbelation®, and Hop Manna IPA®.
*Kiabacca Bar (639 11th Avenue, NYC, 7pm – 8:30pm): Shmaltz pours Slingshot American Craft Lager®, Bittersweet Lenny’s RIPA®, Funky Jewbelation® and Bock Bock®.
*Beer Culture (328 W 45th Street, NYC, 8:30pm – 10pm): Shmaltz pours Messiah Nut Brown Ale®, Slingshot American Craft Lager®, and Funky Jewbelation®.
Shmaltz also hosts additional American Craft Beer Week events in Syracuse (NY), Bogota (NJ), Norwalk (CT), Eden Prairie (MN), at their brewery in Clifton Park (NY), and they power through to the finish line as they host the NYC launch of Bock Bock® at Blind Tiger in New York City:
*Tuesday, May 12, 2015 @ World of Beer (10347 Destiny Drive, Syracuse, NY, 6pm – 9pm): Shmaltz hosts a Funky Jewbelation® and Slingshot American Craft Lager® launch party with additional craft beer selections including Messiah Nut Brown Ale® and Genesis Dry Hopped Session Ale®.
*Wednesday, May 13, 2015 @ Andy’s Corner Bar (257 Queen Anne Road, Bogota, NJ, 6pm): Join Shmaltz with four lines on tap, including Slingshot American Craft Lager®, Bock Bock®, Hop Manna IPA®, Funky Jewbelation 15®, and Messiah Nut Brown Ale® on cask!
*Friday, May 15, 2015 @ Total Wines and More (Main Avenue Shopping Plaza, 380 Main Avenue, Norwalk, CT, 5pm – 7pm): A full product sampling from Shmaltz Brewing in the Total Wine seminar room features 6-packs of Slingshot American Craft Lager®, 12-packs of Hops in He’Brew®, 22 ounce bottles of Bock Bock®, and additional Shmaltz classics!
*Saturday, May 16, 2015 @ Shmaltz Brewing Company (6 Fairchild Square, Clifton park, NY, 12pm – 6pm): Join Shmaltz and Danforth for a Hops in He’Brew Variety Pack® release party! National BBQ Association Award Winner Fat Daddy Joe’s will be selling his famous BBQ and a special BBQ sauce made with Shmaltz’s latest very special seasonal release, Wishbone Session Double IPA®. Tickets can be purchased at shmaltzbbq.eventbrite.com
*Saturday, May 16, 2015 @ Purgatory Park (13001 Technology Drive, Eden Prairie, MN, 1pm – 4pm): At the Arts in the Park Beer Tasting, Shmaltz will pour Bittersweet Lenny’s RIPA®, Hop Manna IPA®, Messiah Nut Brown Ale®, and Slingshot American Craft Lager®.
*Sunday, May 17, 2015 @ Blind Tiger Alehouse (281 Bleecker Street, NYC, 12pm – 3pm): This multi-line tap event celebrates the NYC launch of Shmaltz’s Bock Bock®! Also on tap are Slingshot American Craft Lager® and other Shmaltz selections.
To find a wholesaler in one of the 37 states Shmaltz beers are distributed, visit shmaltzbrewing.com/HEBREW/distributors.html
About Shmaltz Brewing Company Ranked in 2013 as one of the “Top 100 Brewers in the World” by RateBeer.com, Shmaltz won 9 Gold and 5 Silver Medals in the World Beer Championships in 2012. A recipient of the “Distinguished Business Award” by the Brooklyn Chamber of Commerce, Shmaltz was also included in the “Top 50 Fastest Growing Bay Area Companies” by San Francisco Business Times.
Founder and owner Jeremy Cowan established the company in San Francisco in 1996 with the first 100 cases of He’brew Beer® hand bottled and delivered throughout the Bay Area in his Grandmother’s Volvo. He’brew® now sells across 37 states, through 40 wholesalers and nearly 5,000 retailers. In 2007, Shmaltz released a new line of craft brewed lagers under the Coney Island® banner. The Coney Island brand was recently acquired by Alchemy and Science, a craft beer incubator, owned by Boston Beer (Sam Adams).
After 17 years of being an outspoken cheerleader for contract brewing, Shmaltz recently broke with tradition and opened its own New York State production brewery in Clifton Park, NY, 10 minutes north of Albany’s capital district. Shmaltz’s new home boasts a 50-barrel brewhouse with 20,000 barrels of annual capacity. The new brewery packages 12 and 22 ounce bottles and kegs of their diverse core and seasonal favorites, and hosts fans and beer tourists in their new tasting room for tours, barrel-aged previews, and special releases.
In 2010/11, Cowan published his small business memoir, Craft Beer Bar Mitzvah: How It Took 13 Years, Extreme Jewish Brewing, and Circus Sideshow Freaks to Make Shmaltz Brewing Company an International Success. A free sampling of Chapter One and suggested beer pairings, can be viewed at www.craftbeerbarmitzvah.com. In 2012, Cowan spearheaded the creation of the non-profit New York City Brewers Guild (which manages NYC Beer Week) and served as its Founding President.
Cowan also has presented at the 2013 Craft Brewers Conference, as well as previous Great American Beer Festivals, BevNet’s Brewbound conference, Beer Advocate’s Extreme Beer Festival, the Atlanta and the St. Louis Jewish Book Fairs, and the San Francisco and New York Jewish Museums.
Shmaltz Brewing beers have appeared in such distinguished media outlets as The New York Times, CNN Headline News, Beer Advocate Magazine, NPR’s “Weekend Edition,” Fox Business News, Men’s Health, San Francisco Chronicle, The Jerusalem Report, New York Jewish Week, and Washington Post.
For more information, please visit: www.shmaltzbrewing.com
Media Contact: Jesse P. Cutler JP Cutler Media 510.338.0881 jesse@jpcutlermedia.com
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