Rohrbach Brewing Co. has been brewing craft beer in Rochester, New York, for over 25 years. We have our longstanding classics–particularly our flagship Scotch Ale–that have gained a loyal following and strong position in the market for a long time. However, the market is changing. Craft beer enthusiasts want something new. And as we’ve seen with other larger brands, a strong flagship isn’t enough anymore.
While we’ve always done small-batch brews outside of the flagship line, Rohrbachs is debuting a full-year small-batch series called 
the Neoteric Series for the first time. The Neoteric Series explores what is possible in a beer. These beers showcase our brewers’ talents (they take turns choosing and brewing the neoteric) and allow our patrons to imbibe in something a little more adventurous. Each neoteric is released every two months and only lasts for that period of time.
(MAP: Breweries Near Major League Baseball Stadiums)
We are so eager to release our next neoteric, Griddle Cakes, on May 7. Griddle Cakes is a Blueberry Maple Wheat beer inspired by our Maple Blueberry wood-fired pizza (which is worth a trip to the beer hall…). A lot of experimenting went into the production of this beer. Fenugreek is used in the mash, and real maple syrup is used during fermentation. A perfect release for the spring season, we’ll be hosting a pancake dinner release party and promoting the beer for Mother’s Day as well. The packaging is done in-house, and like all neoterics, it is really a small and intense team effort from ideation to the moment someone pours a glass.
From a business standpoint, this Neoteric Series provides the brewery with steady market research that we’ve never had before. By consistently releasing these small-batches every two months, we can see what styles drive the most demand and who our neoteric-drinking customer is. The challenge? Not pushing our flagships to the corner. While we’re taking a turn to the creative, small-batch beers, we know we can’t ignore the beers that still hold our place on most draft lines.
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