(Fort Collins, CO) – Organizers of the 26th Colorado Brewers’ Festival (COBF) – June 26th to June 28th 2015 in downtown Fort Collins – are making a big change in the way attendees will enjoy their beer this year.
“We’re retiring the tiny taster mugs we’ve used in the past,” says COBF Event Director James Yearling. “This year our beer-drinking patrons will receive a novel 16-oz. beer glass that allows them to enjoy tastier portions or full pours of their beer of choice.”
That beer glass is a clear, shatterproof, reusable, ergonomic, and recyclable polymer creation from govino, a California-based company with manufacturing facilities in Aurora, Colorado and elsewhere in the United States.
The govino glass is also a timely festival solution for Yearling and his team, which last year introduced a larger-sized glass for online COBF ticket buyers. With the positive reception of the larger glass last year, the COBF sought to put a larger vessel in the hands of all beer-package buyers this year, to both in-advance and day-of-show purchasers. However, Fort Collins recently instituted a ban on glass in Civic Center Park where the fest is held, making last year’s glass impossible to use for the 2015 event.
“This year we needed a clear, non-glass vessel that properly showcased the brewer’s art and didn’t impart flavor or aroma,” said Yearling. “The festival and the city are always focused on being environmentally responsible and sustainable as well,” he added, “so it had to recyclable, reusable and shatterproof.”
He discovered govino online and requested product samples. “We were blown away,” Yearling recalled. “It’s the perfect solution for the COBF and I don’t know what we would’ve done without it. We did not want our patrons drinking exceptional beer from a standard ‘party’ cup.”
Joseph Perrulli, govino’s founder, sought to create his line of glassware after attending a tasting at a wine store in New York in 1998, during which participants had to drink high-end wine from inexpensive plastic cups. His research showed that wine sales people also wanted a wine-enhancing but unbreakable glass.
Six years later, after much trial and error, Perrulli showed his govino prototype to wine sellers. “They loved it, and wanted to know how soon they could begin to use them,” he recalled.
The company launched the original go-anywhere 16-oz. govino in 2008, selling first to California wine sellers and then to food & wine festivals, where attendees appreciated the shatterproof nature of the glass and its unique thumb-notch feature.
“It’s ergonomic in your hand,” Perrulli said of the notch. “But there’s also something elegant and organic about the design that provides added enjoyment without sacrificing functionality.”
After introducing additional wine glasses and champagne flutes, govino launched the 16-oz. beer glass in 2013. “We chose the pilsner shape because it’s very universal and complements any style of beer,” he said. “That particular silhouette also highlights a beer’s color and accents its aroma, yielding a more refined tasting experience.”
Perrulli is thrilled that the beer glass will play a significant role at this year’s COBF. “Colorado is the epicenter of craft beer in the U.S., and we’re very excited to be a part of such an engaged community. The state is especially progressive in terms of recycling and sustainability as well, so this glass is a great fit in that regard, too.”
Beer lovers looking to taste the COBF’s liquid art can buy beer-tasting packages and get more info at www.DowntownFortCollins.com . Last year’s COBF drew 18,000 attendees and is produced by the Downtown Fort Collins Business Association.
About The Downtown Fort Collins Business Association:
The Downtown Fort Collins Business Association (DBA), a non-profit corporation, is organized to assist in the promotion, development and improvement of the Downtown Area of Fort Collins, Colorado. Its mission is to “Promote Downtown and help it thrive economically, environmentally, culturally and socially. The DBA represents more than 260 business members and hosts First Night Fort Collins, the Colorado Brewers Festival, Bohemian Nights at NewWestFest, Great Plates of Fort Collins, Tiny Tot Halloween and various other events.
About govino:
Established in Napa Valley in 2008 by Joseph T. Perrulli, govino was quickly adopted by some of the world’s most renowned wine estates, making it the first shatterproof wine glass of its kind to be accepted by the industry. govino offers design-driven glassware options for wine, beer, champagne, and cocktails, whenever proper stemware isn’t available, or in settings where breakable glass is prohibited. Made from a lightweight, crystal-clear, BPA-free polymer, all govino products feature a patented thumb-notch and contoured base, which provide an elegant means of enjoying a variety of beverages in any indoor or outdoor setting. This flexible, ultra-thin material reacts with beverages in much the same way as fine crystal, making govino an excellent choice for enjoying even the finest wines and other libations. The recyclable, innovative products are made in the USA, and used at many of the world’s top food and wine events, as well as at leading culinary destinations and resorts across the globe. For more info on govino products visit www.govino.com, or contact Rachel Litner Associates at 973.994.5167 or rachel@rlitner.com .
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