Eel River Brewing Company Announces a Packaging Makeover
Eel River Brewing Company, pioneer in organic craft beer, has undergone a product design makeover. The newly designed packaging and labels are to be released in late July 2013.
Eel River Brewing Company uses only the finest of ingredients and impeccable brewing techniques, resulting in a product that is the benchmark for high quality craft beer. After eighteen years of producing award winning beer, the time had come to revamp the product packaging with the ambition of creating a distinguishable, uniform look, accurately representing the quality of Eel River Brewing Company’s exquisite, craft beer.
Prominent font and bright colors against a silver hazy background establish a bold shelf presence. Each type of beer has a color to call its own. Acai Berry Wheat in purple, Amber ale in red, California Blonde Ale in yellow, I.P.A. in green, and Porter in brown. The packaging itself is 100% soy based ink printed on 100% recycled paperboard, sourced and produced locally in the U.S.
The initial consumer feedback on Eel River brewing Company’s packaging has been extremely positive. Eye catching, contemporary, conscientious, and artistic, Eel River Brewing Company has succeeded in creating a brand design consistent with the superior quality beer they produce.
Company: Eel River Brewing Company
Contact: Nicole Schwartz