FARGO – Fargo Brewing Company, North Dakota’s largest brewery, announces new packaging across their entire product line. Launching in April, the new look introduces all new can designs, tap handles, and 12-pack availability.
The packaging strategy represents the culmination of a year-long partnership with Denver-based product strategy and design firm, Chalk. The companies were tasked with finding ways to increase
marketshare and expand product diversity.
“It was our goal to create a strategy where we could affordably offer a more diverse family of products to markets that previously couldn’t get them,” said Aaron Hill, co-founder of Fargo Brewing Company. “Now we can offer small-batch and limited release beers to retail locations throughout our territory and potentially introduce new audiences to local craft beer.”
The new can artwork will prominently feature the Fargo Brewing Company word mark with maximum size and contrast; a stark visual aid for fans seeking out their favorite Fargo beer. Below the word mark, each brand will include the state of North Dakota, in a unique color, with the Fargo Brewing Company logo radiating from the brewery’s geographical location.
“We were humbled our home town’s brewery gave us the opportunity to really tackle a strategy from the ground up,” said Matt Charpentier, co-founder of Chalk. “Together, we were able to create a solution we believe will be great for both the brewery and consumer.”
About Fargo Brewing Company Fargo Brewing Company is North Dakota’s largest and oldest operating brewery. It was founded in 2010 by Jared Hardy, Aaron Hill, Chris Anderson, and John Anderson. Driven by a desire to bring craft beer to North Dakota, the Fargo natives used their experiences in the Pacific Northwest to launch the company. Fargo Brewing currently distributes beer throughout all of North Dakota, South Dakota, and portions of Minnesota and Wisconsin.
About Chalk Chalk is a Denver-based design and strategy firm focusing on creative solutions for the craft brewing industry. Founded by former Fargo, ND native, Matt Charpentier, and Moorhead, MN native, Jason Hummel, the company relocated, for expansion, to Denver’s RiNo district, which contains one of the nation’s highest concentrations of craft breweries.
Learn more about Fargo Brewing Company: On The Website: fargobrewing.com On Twitter: @FargoBrewing On Facebook: facebook.com/fargobrewing
Inquiries related to Chalk: Website: http://madebychalk.com Contact: contact@madebychalk.com
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