Great Divide Brewing Company Introduces Roadie Grapefruit Radler
DENVER – March 29, 2017 – Great Divide Brewing Company is expanding its seasonal portfolio with the addition of Roadie Grapefruit Radler. Brewed with natural grapefruit puree, this easy-drinking ale pours a hazy sunrise gold and is bursting with citrus aroma. This beer was named both for the road biking cyclist, roadie, and the German word for cycling, radler.
“Creating a radler is wildly different from anything we have brewed before,” said Brian Dunn, owner and founder of Great Divide Brewing Company. “Traditional radlers add finished soda to the beer, but we wanted to do our own take on the style. After almost a year in development and a huge amount of effort from our production team, we achieved our goal for this Colorado Radler using an obscene amount of grapefruit-puree and omitting the soda.”
As an avid cyclist, Great Divide founder Brian Dunn has a personal history on the bike. His experience expands from riding through the French mountainside as a child, to racing after college and eventually passing the love of the sport onto his twin sons. He has also instilled this passion for cycling in the brewery.
Great Divide has been a part of the cycling community throughout the years with the creation of the Great Divide Racing Team, annual employee participation in the Bike MS race and the annual BoulDurango, as well as donating profits from their Tap Room Giving Program to organizations like Bike Denver and the Bicycle Racing Association of Colorado.
Inspired by the brewery’s roots in the cycling community and the camaraderie surrounding the sport, Roadie Grapefruit Radler is an ode to cyclists everywhere.
“Grapefruit is one of the most refreshing fruits around, and with its relatively low ABV of 4.2 percent, this radler is a natural fit for a refreshing post-ride beer,” said Dunn.
Roadie will be available is 6-packs, 15.5 gallon and 5 gallon kegs starting April 1st.
ABV: 4.2% | Available: April – July
About Great Divide Brewing Company
Founded by Brian Dunn in 1994, Denver-based Great Divide Brewing Company has landed an impressive amount of acclaim, earning 18 Great American Beer Festival medals, five World Beer Cup Awards and 14 spots on BeerAdvocate’s “Top Rated Beers: Colorado” (2015). RateBeer.com named Great Divide among the “Top Brewers in the World” (2014), and “Top Brewer in Colorado” (2013) and 12th on their list of “Best Brewers in the World” (2013). At Great Divide, Bold Character is not just a catchphrase. It is the philosophy behind what they brew, how they think and what they believe. For more information visit www.greatdivide.com.
For promotional pictures or hi-res imagery, check our media page:
Company: Lexa PR
Contact: Alexandra Weissner