Beer and Breweries

Heavy Seas Reintroduces Distribution in Michigan

Heavy Seas Reintroduces Distribution in Michigan

BALTIMORE, MD — Heavy Seas Beer is excited to announce the reintroduction of distribution to the state of Michigan with Imperial Beverage and Blue Note Beverage in September 2016. The brewery will be kicking of its re-entry at Imperial Beverage’s trade show on September 26th, followed by a series of on-premise events throughout the state.

“We are happy to be returning to Michigan – which is a truly great beer state,” says Heavy Seas Founder, Hugh Sisson. “Now that we have a partnership with Blue Note Beverage to help represent the brand, I am excited to add our products to the great beer line up available to Michigan consumers. I’m also looking forward to working with Imperial Beverage. They’ve got a great line up of beers, and we are fortunate to be in their house. Should be fun.”

“Imperial Beverage is pleased to partner with Blue Note Beverage on the return of Heavy Seas Beer to Michigan,” says Imperial Beverage Brand Manager, Brice Dowling. “A pioneer in American craft, particularly with the concept of real ale, Heavy Seas had resonated with Michigan consumers for years. Now, after a brief hiatus, several well-known favorites and nautically-themed new releases will begin making their way back to store shelves around the state. We are also particularly excited to make Heavy Seas’ cask-conditioned ale program available to our on-premise customers as a way to truly differentiate themselves.”

About Heavy Seas:

Heavy Seas Beer began in 1995 and has grown to become one of the most respected and award winning craft breweries on the east coast. Captaining the helm is Founder, Hugh Sisson, with decades of experience in developing, producing and marketing fine beers. As the first pub brewer in Maryland, Hugh was responsible for the legislation that made brewpubs legal in the state. Contact: shaffer@hsbeer.com PH: 410.247.7822

About Imperial Beverage:

Imperial Beverage is a long-standing member of the Michigan beverage distribution community. Established in 1933 after the repeal of prohibition and purchased by Kalamazoo’s Cekola family in 1984, Imperial has grown from a one county beer distributor to a top 10 statewide beer and wine wholesaler. With 315 employees and 3 locations in Kalamazoo, Livonia, and Traverse City, Imperial provides statewide coverage that serves every Michigan County, every week, all year long. Contact: cyoung@imperialbeverage.com PH: 269.382.4200

About Blue Note Beverage:

Blue Note Beverage offers independent sales consulting and brand management for the beer industry. Michigan’s Blue Note Beverage is focused on helping small to medium sized craft breweries grow sales. Services offered range from sales strategy, field training and wholesaler relations. The company was founded by metro Detroit’s Aaron Tyrell. Tyrell, a fifteen year craft industry professional. Contact: aaron@bluenotebeverage.com PH: 313.960.9044

Contact Info

Company: Heavy Seas Beer
Contact: Christine Shaffer
Email: shaffer@hsbeer.com