Meet Switchback IPA: Real Hop Freshness in a Can
BURLINGTON, VT – Switchback Brewing Co., home of the legendary Switchback Ale, has raised the bar on beer flavor and freshness again with its new Switchback IPA. Available only in cans, Switchback IPA offers a hop freshness that lasts throughout the beer’s shelf life.
Switchback IPA is specifically formulated to maximize a fresh-hop character bursting with flavor. A generous blend of Centennial, Amarillo, Cascade, Chinook and Simcoe hops produces a complex aroma that is paired with a light malt touch to create a delightfully flavorful IPA with citrus and floral accents.
“Our flagship, Switchback Ale, didn’t happen overnight and neither did this IPA,” said Bill Cherry, Founder and Brewmaster. “We wanted to push the boundaries of IPA flavor in a way that assures quality and fresh taste. Switchback IPA is brewed and canned to do that. The beer keeps its fresh-hop flavor.”
Switchback IPA joins Switchback Ale as the brewery’s only beers available in cans and its second IPA. Switchback’s Connector IPA is available on draught and in bottles.
“Switchback IPA and Connector are two different takes on IPA flavor,” said Cherry. “Connector was not developed to deliver its popular flavor profile of citrus, tropical fruit and pine characteristics in a can. To can it now would irrevocably change the flavor fans have come to love. Switchback IPA gives IPA lovers and those new to IPAs a deliciously fresh, premium beer that travels anywhere.”
Switchback IPA has launched in stores, restaurants and bars in Vermont. It will be available throughout New England and New York in late January 2019.
About Switchback Brewing Company
Switchback Brewing Company was founded in 2002 by master brewer Bill Cherry and his longtime friend Jeff Neiblum. To maximize complexity and flavor, the beer is left unfiltered and carbonated during fermentation by the yeast itself, creating a 100% naturally conditioned beer. In 2017, Switchback Brewing Co. officially became the first 100% employee-owned brewery in Vermont via an Employee Stock Ownership Plan (ESOP), keeping the brewery locally owned and operated at its original home in Burlington, VT. Switchback beers are distributed throughout Vermont, New England and New York.