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Sprecher Rolls Out New Fire Truck and Debuts Ambulance at Wisconsin Harley Davidson for the Milwaukee Rally

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Glendale, WI –  On Wednesday, August 27th,  Sprecher Brewing Company will send its second traveling beer garden to Wisconsin Harley Davidson for the Milwaukee Rally taking place August 28-31. In addition to a repurposed fire truck, this second unit includes a repurposed ambulance. The fire truck, a bright yellow 1979 Seagrave from Amherst, Wisconsin, now serves as a multi-tap truck for serving beer. The ambulance, also bright yellow, is a 1993 Ford E350 Horton purchased from the Wisconsin Department of Aging. It will function primarily as a kitchen for pizzas, large pretzels, and as a concessions stand for other items such as Sprecher popcorn, Root Beer flavored popcorn, gourmet sodas, ice cream and floats.

Sprecher’s second traveling beer garden will be at Wisconsin Harley Davidson, 1280 Blue Ribbon Dr., Oconomowoc, for the entire Milwaukee Rally, August 28-31. During the rally Wisconsin Harley Davidson will have live music on two stages and a number of special events designed to appeal to riders and non-riders alike. “We couldn’t ask for a better venue to debut our second traveling beer garden. Harley Davidson has always been a sign of Milwaukee-based ingenuity; Sprecher Brewery has too. We’re proud to be affiliated with such a strong local brand,” said Sprecher president Jeff Hamilton. “I also want people to know that we’re serving not just a wide variety of our beer and our malternatives, but many of our gourmet sodas and floats as well. For those who don’t want alcohol, we’ve got some awesome options,” Hamilton continued.


About Sprecher Brewing Company

Maker of award-winning beers and gourmet sodas, Sprecher Brewing Company is Milwaukee’s first brewery since Prohibition. Established in 1985, Sprecher remains a leader in Wisconsin’s craft brewing industry.

Sprecher Brewing Company is located at 701 W. Glendale Ave, Glendale, WI, 53209.  Visit the Gift Shop for beverages, clothing, food products, glassware and souvenirs 11am-6pm, Monday-Saturday; 11am-5pm Sunday. Brewery tours offered on weekends and some weekdays. Reservations are required and may be made on the website, or by calling 414.964.2739.

To learn more about Sprecher Brewing Company on the web: