WestFax Brewing, a local Colorado craft brewery in West Denver, launches a new mobile-centric website and video blog series. These elements are intended to both engage and educate local craft beer lovers as well as regulars to the brewery. “With a growing digital audience who have strong mobile habits, individual expectations for ease of navigation, information, and cravings for knowledge have grown significantly. We realize that as a local brewery we need to evolve in order to meet the needs of our customers,” states Brian Haitz, Marketing & Operations Manager for WestFax.
WestFax’s new website features ease of mobile navigation with a long scrolling homepage, highlighting answers to frequently asked questions about the brewery. There is also in-depth information on the brewery’s production and beer list paired with inviting imagery of West Denver/Lakewood and The Rocky Mountains intertwined.
Their new video blog series titled “BeerFax” is a topical blog in which owner Anthony Martuscello and head brewer Alex Stansbury discuss everything from choosing hops for a beer to how to approach tasting a brew. This lighthearted yet knowledge heavy series is moderated by Brian Haitz and features 12 individual episodes. These episodes were shot professionally by Iron Wing Recording Studios at the brewery’s taproom on W. Colfax Ave. and will be released on YouTube and their new website monthly. The first episode is available via this link for enjoyment and sharing.
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