Bart Watson, Author at CraftBeer.com
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Bart Watson

Bart Watson, Chief Economist for the Brewers Association, is a stats geek, beer lover and Certified Cicerone®. He holds a PhD from the University of California, Berkeley, where in addition to his dissertation, he completed a comprehensive survey of Bay Area brewpubs one pint at a time.

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Craft Beer Muses

Beer Ads: Differentiate Don’t Denigrate

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The Budweiser ad didn’t bother me as a craft proponent—it bothered me as a beer lover. It strikes me as deeply misguided for any beer brand to adopt this type of negative differentiation in an era when all beer companies should be working together to build beer, and when Anheuser-Busch InBev is increasingly playing in the categories they are denigrating.

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