Beer is Art: The Beer Painter
For the first time in history, small and independent American craft brewers’ beers represent over 10% of our nation’s overall beer market. While you are right in the assumption that craft beer reaching double-digits in the marketplace is still quite small, the achievement is enormous–especially considering that just over 30 years ago, there were less than 100 breweries in the U.S.
Had the trend of consolidation continued, American beer lovers might never know beer as anything other than a commodity; to be supplied without a “qualitative” difference where all options are regarded as equal. This description is quite the departure from the over 3,400 small and independent craft breweries in existence today that represent an array of different brewing techniques, styles, flavors, aromas, colors and interpretations of the art of craft beer.
Speaking of art, what better way for the Brewers Association (publishers of CraftBeer.com) to help highlight that departure from the unimaginative world of commoditization than to commission art created with beer.
The Brewers Association (BA) recently commissioned Karen Eland, The Beer Painter, to create two paintings for their offices in Boulder, Colo. To create the paintings (one of which you can watch in the time-lapse below) Eland used an imperial stout brewed by BA staff. You can also find her work on Etsy.