Hundreds of Breweries Tell Sierra Nevada “We’re In” on Wildfire Relief Beer
There’s a very good chance that no matter where you live, you’ll be able to directly help Sierra Nevada put money into its community, which has been devastated by the Camp Fire. That’s because hundreds of U.S. breweries already have answered the brewery’s call for help in just a few short days.
Sierra Nevada is creating a beer, Resilience IPA, in which every dime from its sales will go back to the people impacted by the Camp Fire. Brewery founder Ken Grossman wrote a letter, asking every brewery in the U.S. to do the same.
“On November 8, the Camp Fire broke out near the town of Paradise, California, and within minutes raged through the community, obliterating a football field per second of everything in its path, destroying nearly 10,000 homes, killing many residents and leveling the town of 27,000 people,” Grossman wrote in his letter. “Although Chico and the Sierra Nevada brewery were spared, the Camp Fire has devastated neighboring communities where many of our employees lived.”
Sierra will provide the recipe (and more) to breweries who sign on to help.
As of Tuesday morning, about 400 breweries of all sizes have pledged their support. Malt and hop suppliers are also working with Sierra Nevada to help provide some of the raw materials for Resilience IPA.
Russian River Brewing in Santa Rosa, California, knows what its like to witness Mother Nature’s destruction in your own backyard, and they’ve pledged their support.
“Sierra Nevada helped us in our time of need last year during the North Bay fires. We are honored to do what little we can to help people in their community,” the brewery says on its Facebook page. “Next week we will brew 20 barrels of #resilienceipa and donate 100% and more of the proceeds to fire victims in Butte County. It will be on tap at both our locations in the next few weeks. Please join us in helping our friends @sierranevada and the tens of thousands of fire victims in Butte County.”
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Sierra Nevada will begin brewing the wildfire relief beer on Giving Tuesday, Nov. 27, in hopes of it arriving in beer bars and in stores by early 2019.
If you want to see a list of breweries who are part of the effort, head to Sierra Nevada’s website, where they’re updating partner breweries.