Pure Project Announces Effort To Save The Oceans and Alleviate Poverty

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The planet’s oceans are in crisis as plastic swirls about, killing marine life, altering ecosystems, and entering our food system.

Pure Project has long been known for reducing plastic waste through various on-site methods. Methods such as utilizing used grain bags for trash bags, giant rubber bands instead of plastic wrap, and asking patrons to bring in their own bags and coolers to transport beer as opposed to using plastic can holders.

Pure also recently received local and national press by becoming one of the first breweries in California to implement the ocean safe can holders from E6pr, the first biodegradable and compostable holder of its kind.

Learn more about the can holders here: https://www.instagram.com/p/B12CqjnC8gj/

Now, Pure Project has taken things a step further by partnering with Plastic Bank, a multinational organization whose mission is to “Stop ocean plastic by gathering a billion people together to monetize waste while improving lives.”

On December 17, 2019, Pure Project announced a partnership with Plastic Bank called “Pounds for Pints.”

“Pounds for Pints” is a simple concept: for every pint of Murklands Pale Ale produced for Pure Project’s taprooms, Plastic Bank will prevent 2 pounds of ocean-bound plastic. For 2020, Pure Project has committed to preventing over 67,000 pounds of ocean-bound plastic and fighting the root cause of plastic pollution by alleviating poverty.

“This is a really special collaboration for us,” said Pure Project co-founder Mat Robar. “In the beginning, when Pure Project was located in Costa Rica, my business partner, Jesse Pine, used to run an annual beach cleanup in Manuel Antonio that we called “Pounds For Pints”. We are humbled to now amplify the impact of that initial program by partnering with the inspirational organization, Plastic Bank, which has global reach and vision.”

Both organizations will use the hashtag #poundsforpints to help spread awareness for the initiative and encourage others to do so as well when enjoying a Murklands Pale Ale.  Stay tuned for Plastic Bank representatives at an event next year geared towards raising awareness and creating action around the project.

Robar says they hope this collaboration will spark other “Pounds For Pints” initiatives with Plastic Bank across the USA and the world.

About Pure Project:  Pure Project is a small batch, ingredient-centric craft brewery located in San Diego, California. Pure Project’s mission is to build community and a reverence for beer as an agricultural product by staying true to their ethos of quality ingredients, sustainability, and attention to detail. Pure Project currently has two taprooms operational in San Diego (Miramar and Bankers Hill), with another opening late spring 2019 in the coastal village of Carlsbad.

To learn more about the brewery and beers visit: www.PureBrewing.org and www.Instagram.com/purebrewing

About Plastic Bank:

Plastic Bank makes plastic and waste into a currency turning off the tap to fight ocean plastic and global poverty. Plastic Bank creates recycling ecosystems that ignite a Social Plastic® Revolution, uniting & enrolling humanity for local action that creates global impact.

Plastic Bank branches act as convenience stores for the ultra poor, where everything can be purchased using plastic as money. Members can save the value and safely cash out when needed redeeming it for necessities such as cash, food, cooking fuel, and solar powered cell phone charging etc. Their members can even unlock access to health insurance, education, career training and work placement programs for a life beyond recycling.

Plastic Bank’s recycling incentive programs are distributed and authenticated through the Plastic Bank app, which uses blockchain technology to provide the safest and most trusted means to deliver a globally scalable social impact. All plastic collected through the Social Plastic® ecosystem is sorted, recycled, and sold to companies for their manufacturing instead of using new plastics.

Plastic Bank operates in Haiti, the Philippines, Indonesia and Brazil and has recycled over 12 million pounds of ocean-bound plastic. With over 1 million pounds collected monthly as of September 2019 and upcoming expansions throughout Africa, Latin America and Asia, Plastic Bank is exponentially increasing the amount of ocean-bound plastic collected and the people impacted.

To learn more and join the Social Plastic®  Revolution visit: plasticbank.com/

Find them at facebook.com/PlasticBank/  and instagram.com/plasticbank/

Andy Sparhawk, the Brewers Association's acting editor-in-chief for CraftBeer.com. Andy is a Certified Cicerone® and BJCP Beer Judge. He lives in Westminster, Colorado where he is an avid craft beer enthusiast. On occasion, Andy is inspired to write on his experiences with craft beer, and if they are not too ridiculous, you might see the results here on CraftBeer.com.