Brewers Association Updates CraftBeer.com Professional Beer & Food Course
Printed Manual Now Available for Teachers and Test Takers
Boulder, CO • March 8, 2016 –The Brewers Association—the not-for-profit trade association dedicated to small and independent American brewers—has updated its CraftBeer.com Professional Beer & Food Course and is now offering a printed version of the manual in order to make it more accessible to educators and students. Co-authored by Chef Adam Dulye, CraftBeer.com executive chef, and Julia Herz, publisher of CraftBeer.com, the curriculum is the definitive course for chefs, culinary institutions, retail establishments, hotels, caterers, beverage students and beer educators.
Content updates have been made to the 70-page manual including enhanced graphics and illustrations, a more robust craft beer and food pairing section including a chef-driven beer and food pairing chart, and the addition of a new instructor guide featuring tips and tricks on how to teach the course.
“A recent Nielsen survey found that 71 percent of craft beer appreciators consider how a beverage will complement their meal when ordering at restaurants and bars,” said Herz. “As we continue to advance our beer culture in the U.S., this course content empowers culinary professionals to lead when it comes to incorporating beer pairings.”
Since the course launched in fall 2014, more than 4,000 digital copies have been downloaded by food-minded and hospitality organizations including Culinary Institute of America, Johnson & Wales, The Art Institute, Stanford, Purdue (School of Hospitality), Kendall College, Kellogg Hotel & Conference Center, Metropolitan State University, San Diego State University, Colorado State University, Siebel Institute, Rutgers, Hilton, Hyatt, Marriott, Disney World Resort, Buffalo Wild Wings, Whole Foods, United and hundreds of beer and wine professionals.
“Today, restaurants and chefs are creating beer lists equal to their wine, cocktail and food menus. The CraftBeer.com Professional Beer & Food course is designed with guest-focused training in mind and is the most up-to-date resource to set chefs and restaurant and brewery staff up for success,” added Chef Dulye, a graduate of the Culinary Institute of America.
The digital version of the course remains free to download, and printed copies are now available for purchase at CraftBeer.com/printedcourse. Priced with students and educators in mind, the printed course is available for $6.95. If more than 10 copies are ordered, the price drops to $4.95 each.
CraftBeer.com produces a number of other educational tools for beer lovers and professionals including the free CraftBeer.com Beer Styles Guide, Cooking with Beer Recipe Database, Beer Glossary, Craft Beer Seminars and more. Visit CraftBeer.com/culinary to download the course and its accompanying free resources.
About the Brewers Association
The Brewers Association is the not-for-profit trade association dedicated to small and independent American brewers, their beers and the community of brewing enthusiasts. The Brewers Association (BA) represents more than 70 percent of the brewing industry, and its members make more than 99 percent of the beer brewed in the U.S. The BA organizes events including the World Beer Cup®, Great American Beer Festival®, Craft Brewers Conference & BrewExpo America®, SAVOR℠: An American Craft Beer & Food Experience, AHA National Homebrewers Conference, National Homebrew Competition and American Craft Beer Week®. The BA publishes The New Brewer magazine and its Brewers Publications division is the largest publisher of contemporary and relevant brewing literature for today’s craft brewers and homebrewers.
The Brewers Association is an equal opportunity employer and does not discriminate on the basis of race, color, national origin, gender, religion, age, disability, political beliefs, sexual orientation, or marital/familial status. The BA complies with provisions of Executive Order 11246 and the rules, regulations, and relevant orders of the Secretary of Labor.
Contact: Abby Berman Cohen (on behalf of the Brewers Association)