Independent Craft Brewers Unite to Create the Biggest Small Beer Ever Made
Available Only During American Craft Beer Week®, May 16-22, 2016
Boulder, CO • May 12, 2016—Coming together for the greatest union of all time, small and independent craft brewers across the country have created a very special beer in honor of American Craft Beer Week (ACBW), May 16-22. To #MakeSmallBeerBig during the celebratory week, the Biggest Small Beer Ever Made was produced by participating brewers in all 50 states using the same ingredients and recipe.
“There’s nothing more American than small and independent craft brewers and their amazing, full-flavored beer. American Craft Beer Week is a time to raise a glass and toast how they have forever changed our beer culture, economy, communities and country as a whole,” said Julia Herz, publisher of CraftBeer.com and craft beer program director at the Brewers Association. “Craft beer is a unique community where competitors work together to provide beers that represent authenticity, quality and innovation. The unity and collaboration behind the Biggest Small Beer Ever Made shows brewers believe that the success of other independent brewers is their own success.”
Presented by CraftBeer.com, the nationwide campaign #MakeSmallBeerBig, is amplified through social and digital promotion to showcase the beer and create a unifying voice for the craft brewing community. Visual elements including a graphic and video represent the Biggest Small Beer Ever Made and the more than 4,400 small and independent brewers throughout the United States.
The video is a fun take on craft brewer ingenuity.
The beer, which can be sampled at over 100 breweries throughout the country, was inspired by one recipe. Each participating brewery was invited to brew the beer with the understanding that even with the same recipe, no beer could be exactly the same. American Craft Beer Week revelers are invited to sample the Biggest Small Beer Ever Made at a participating brewery near them.
This year also marks the return of the American Craft Beer Week Nationwide Toast. At 8:00 p.m. ET/5:00 p.m. PT on Thursday, May 19, small brewers and craft beer lovers nationwide will raise a glass of the Biggest Small Beer Ever Made or their favorite indie craft brewed beer to simultaneously toast ACBW. To find a toast location near you, visit the official American Craft Beer Week events page. The map contains all other local celebrations, events and promotions for 2016.
This campaign was developed with assistance from Boulder-based agency, Victors & Spoils.
About the Brewers Association
The Brewers Association is the not-for-profit trade association dedicated to small and independent American brewers, their beers and the community of brewing enthusiasts. The Brewers Association (BA) represents more than 70 percent of the brewing industry, and its members make more than 99 percent of the beer brewed in the U.S. The BA organizes events including the World Beer Cup®, Great American Beer Festival®, Craft Brewers Conference & BrewExpo America®, SAVOR℠: An American Craft Beer & Food Experience, AHA National Homebrewers Conference, National Homebrew Competition and American Craft Beer Week®. The BA publishes The New Brewer magazine and its Brewers Publications division is the largest publisher of contemporary and relevant brewing literature for today’s craft brewers and homebrewers.