New Adidas Beer Shoes are the Perfect Fall Gift

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Shopping for beer lovers is difficult (or so I’ve been told). I feel a beer lover will always love the gift of craft beer, but I guess anyone can be persnickety. Plus, I cede that it might be intimidating selecting a bottle for some of the more zealous beer collectors. But these new Adidas beer shoes are here to solve your problem.

Adidas is launching München Oktoberfest shoes. They strike us as the perfect way to show the hop head in your life that you care. Whether you’re shopping for a birthday, anniversary or the Great American Beer Festival®, nothing says “I love you” like sick kicks.

(SEASONALS: Offbeat Pumpkin Beers for 2017)

The München is a classic Adidas style, originally released in the seventies. Now they’re back with some beer savvy upgrades. The shoe is named after the beer-famous city of Munich which is host of the renowned Oktoberfest, held every year in September.

The limited-edition Adidas beer shoes are said to be a nod to, “the true spirit of Oktoberfest,” complete with embroidered leather inspired by lederhosen. The shoe replaces the stitched “München” with the customary toast of “Prost” along the side.

The true value of the gift that keeps on giving is the “durable DPBR coating,” writes’s Patrick Johnson. The DPBR coating is the shoe’s beer and water resistant material, making it an essential part of any beer festival aficionado’s wardrobe.

(VISIT: Find a U.S. Craft Brewery)

The Adidas München Oktoberfest shoe is available starting September 2. Whether you plan to attend Oktoberfest in Munich, a celebration in the states or you’re joining us in Denver for the Great American Beer Festival (GABF) in October, these are an obvious upgrade from your normal festival flip-flops. Plus, they’ll match any pretzel necklace perfectly.

So if you’re stumped about what to get that special someone and are tired of getting them beer, get them something that will make them the envy of every other GABF reveler who is walking around with shoes covered in pumpkin beer.

Andy Sparhawk, the Brewers Association's acting editor-in-chief for Andy is a Certified Cicerone® and BJCP Beer Judge. He lives in Westminster, Colorado where he is an avid craft beer enthusiast. On occasion, Andy is inspired to write on his experiences with craft beer, and if they are not too ridiculous, you might see the results here on is fully dedicated to small and independent U.S. breweries. We are published by the Brewers Association, the not-for-profit trade group dedicated to promoting and protecting America’s small and independent craft brewers. Stories and opinions shared on do not imply endorsement by or positions taken by the Brewers Association or its members.